Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
5 Questions to Ask Your Team the Week After Mother’s Day
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Events & Education
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
Florists Leave Austin with Ideas, Insights and Contacts
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
CPA Doles Out Tips on Valuation
Considering selling your business in the next few years — or even few decades? The time to prepare is now. That was one of many takeaway lessons...
Colombian Flower Growers Continue Promos in Japan
The group that represents the flower farmers behind three-quarters of Colombia’s flower exports continued its push for goodwill — and increased...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Meet the Elite: SAF’s 2015 Outstanding Varieties Winners
Everyone loves a winner. This month's issue of Floral Management is flush with them. From the winners of SAF’s annual awards, to the floral...
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF's 1-Day Profit Blast, Saturday, November 14,...
Back Home, Convention Attendees Put New Knowledge into Action
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...
California Growers, Shippers Host Buyers at Fun ‘N Sun
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for...
Out of Stock? How to Suggest Substitutions With Ease
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...
Retailers Up Average Order Values with New Products
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....
Who Will Be Crowned Best in Show?
For growers entering SAF's 2015 Outstanding Varieties Competition, Sept. 9, the next few days will entail a whole lot of packing, prepping and...