The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams this weekend: Costly and all-to-common mis... Read more
A bill to raise the federal minimum wage to $15 an hour by 2024 was introduced in the House and Senate on January 16. H.R. 582 would gradually increase the wage from $7.25, and then adjust i... Read more
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the community. Partnerships can pay off in spa... Read more
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to people they might not otherwise reach — a... Read more
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members wade through the changes. President and Ge... Read more
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and provided a boost in business. When the own... Read more
Late last week found Michael A. Mellano watching the news — and the winds — extra carefully. For days, wildfires had been threatening homes and businesses across Southern California. By 11:1... Read more
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You probably won’t have to look far to find on... Read more
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides t... Read more
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These are just some of the new flower innovatio... Read more