If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t worry. There’s still time to register! You wo... Read more
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from florists’ local Google Listing pages and preve... Read more
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of: Knowing the tech you have in-store and how t... Read more
Starting January 1, 2020, a new Department of Labor rule will make 1.3 million American workers eligible for overtime pay. What does the rule mean for floral industry employers? To help answ... Read more
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams this weekend: Costly and all-to-common mis... Read more
A bill to raise the federal minimum wage to $15 an hour by 2024 was introduced in the House and Senate on January 16. H.R. 582 would gradually increase the wage from $7.25, and then adjust i... Read more
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the community. Partnerships can pay off in spa... Read more
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to people they might not otherwise reach — a... Read more
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members wade through the changes. President and Ge... Read more
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and provided a boost in business. When the own... Read more
