Save on shipping and printing. Get rewarded for doing both. And gain expertise to help your business grow. All through FedEx Advantage. The Society of American Florists partners with FedEx t... Read more
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to people they might not otherwise reach — a... Read more
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members wade through the changes. President and Ge... Read more
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and provided a boost in business. When the own... Read more
About 40 percent of engagements occur between Thanksgiving and Valentine’s Day, and Christmas ranks as the most popular day to get engaged, according to WeddingWire. Are you ready for bridal... Read more
Late last week found Michael A. Mellano watching the news — and the winds — extra carefully. For days, wildfires had been threatening homes and businesses across Southern California. By 11:1... Read more
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You probably won’t have to look far to find on... Read more
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides t... Read more
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These are just some of the new flower innovatio... Read more
Your shipping needs to go smoothly while you juggle countless tasks during the holiday rush. To make sure you can focus on what’s important, FedEx — one of the Society of American Florists’... Read more