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Get the Floral Education You Need to Succeed

New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 703-838-5221,

Mark Your Calendar for these SAF Events!

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40th Annual
Congressional Action Days 2020

March 9-10, 2020
Ritz-Carlton Pentagon City
Arlington, VA

Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.

SAF 1-Day Profit Blast

Dates coming soon!

Florists and staff get the nitty-gritty details and practical advice to boost their bottom line in an eight-hour program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase and plenty of networking time.

SAF Phoenix 2020 —
136th Annual Convention

September 9-12, 2020
Westin Kierland
Phoenix, Arizona 

All segments of the floral industry come together for four days of education, networking, competitions, awards and honors, and to see new floral and tech products.

Timely Training at Your Fingertips

Tune in to SAF Web Blasts for the latest bright ideas and best practices from industry experts. New sessions are posted regularly, so check back often. FREE for SAF members, $29 for non-members.

2019 © Society of American Florists

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