Get the Floral Education You Need to Succeed

New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 800-336-4743, ext. 221,

Timely Training at Your Fingertips

Tune in to SAF Web Blasts for the latest bright ideas and best practices from industry experts. New sessions are posted regularly, so check back often. FREE for SAF members, $29 for non-members.

Mark Your Calendar for these SAF Events!

Congressional Action Days 2018

March 12-13, 2018
Ritz-Carlton Pentagon City
Arlington, VA

Congressional Action Days 2019

March 11-12, 2019
Ritz-Carlton Pentagon City
Arlington, VA

Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.

SAF 1-Day Profit Blast

Sunday, May 20, 2018
Doubletree By Hilton
Detroit, Michigan

Sunday, July 15, 2018
Radisson Hotel and Conference Center
Green Bay, Wisconsin

Sunday, October 7, 2018
Doubletree by Hilton Portland
Portland, Oregon

Retail florists and staff get the nitty-gritty to boost their bottom line in an eight-hour program covering topics such as design profitability, customer service and search engine optimization.

SAF Annual Convention

SAF Palm Springs 2018

134th Annual Convention
September 12-15, 2018
Westin Mission Hills
Rancho Mirage, California

SAF Amelia Island 2019

September 18-21, 2019
Ritz Carlton Amelia Island
Amelia Island, Florida

All segments of the floral industry come together for four days of education, networking, competitions, awards and honors, and to see new floral and tech products.

2018 © Society of American Florists