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Get the Floral Education You Need to Succeed

New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 703-838-5221, meetings@safnow.org.

Mark Your Calendar for these SAF Events!

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41st Annual
Congressional Action Days 2021

March 22-23, 2021
Ritz-Carlton Pentagon City
Arlington, VA

Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.

SAF Phoenix 2020 —
136th Annual Convention

September 9-12, 2020
Westin Kierland
Phoenix, Arizona

All segments of the floral industry come together for four days of education, networking, competitions, awards and honors, and to see new floral and tech products.

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Timely Training at Your Fingertips

Tune in to SAF Web Blasts for the latest bright ideas and best practices from industry experts. New sessions are posted regularly, so check back often. FREE for SAF members, $29 for non-members.

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San Antonio, Texas
Tuesday, March 31, 2020
POSTPONED UNTIL 2021
(Date TBD)
Location/Conference Hotel: Embassy Suites San Marcos Hotel and Conference Center
Sponsor: Bill Doran Company

Pittsburgh, Pennsylvania
Sunday, June 7, 2020
POSTPONED UNTIL 2021
(Date TBD)
Location/Conference Hotel: Sheraton Station Square
Sponsor: DV Flora

Albany, New York
Tuesday, July 14, 2020
Conference Location: Albany Capital Center
Sponsor: Bill Doran Company

Cedar Rapids, Iowa
Tuesday, October 20, 2020
Location/Conference Hotel: Cedar Rapids Marriott
Sponsor: Bill Doran Company

Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.

2019 © Society of American Florists

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