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Get the Floral Education You Need to Succeed

New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 703-838-5221, meetings@safnow.org.

Mark Your Calendar for these SAF Events!

SAF Plant Event

Next Gen Live! 2024

February 25-27, 2024, San Diego

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

1-Day Profit Blast

June 11, 2024 – Cleveland, OH

Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.

SAF Imami 2024

SAF Miami 2024

August 6-9, 2024 Aventura, FL

All segments of the floral industry come together for two full days of education, networking, competitions, awards and honors, and to see new floral and tech products.

NextGen Live

Build a stronger floral industry

Wednesday, October 16, 2024

SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.

CAD logo

Learn About CAD 365

SAF is taking its Congressional Action Days (CAD) to the next level in 2024 with CAD 365. Rather than limiting SAF members to one day on Capitol Hill, SAF will set up targeted meetings between floral industry members and congressional offices multiple times a year, when advocacy is needed most on key issues.  

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Virtual Idea Exchange and Ultimate Roundtable

Timely Training at Your Fingertips

Tune in to SAF’s virtual events for the latest ideas and best practices from industry experts. FREE for SAF members

NextGen Live

Floral Education Hub

For live virtual events, on-demand courses, training resources, webinar recordings, and more visit SAF’s Floral Education Hub.

SAF Plant Event

The Great Big Plant Event

Available Now On-Demand

Now more than ever, consumers want to reconnect with nature by using plants to turn their homes into beautiful, welcoming and healthy spaces.

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