events with people

Get the Floral Education You Need to Succeed

New to the industry and learning to be a florist? Or are you a savvy industry veteran wanting to learn the latest best practices from experts and your peers? SAF’s professional development programs and floral industry events provide the best in industry education, as well as opportunities for networking with your peers to get answers to your most pressing business questions. For more information on SAF meetings and events contact Laura Weaver, 703-838-5221,

Mark Your Calendar for these SAF Events!

SAF Plant Event

The Great Big Plant Event

Available for download on March 1

Now more than ever, consumers want to reconnect with nature by using plants to turn their homes into beautiful, welcoming and healthy spaces.

CAD logo

41st Annual
Congressional Action Days 2021

April 13-14, 2021
Congressional Action Days is going virtual for 2021, giving more SAF members the opportunity to participate in the event. Stay tuned for more details.

Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.


Timely Training at Your Fingertips

Tune in to SAF Web Blasts for the latest bright ideas and best practices from industry experts. New sessions are posted regularly, so check back often. FREE for SAF members, $12.99 for non-members.

SAF Holiday Success Series

SAF Holiday Success Series

Countdown to Christmas
October 23, 2020

Gear Up for Valentine’s Day
December 4, 2020

The COVID environment has consumers flocking to flowers and plants as a convenient, beneficial and safe gift — are you ready for that potential surge in sales?

SAF Reinvention Summit - July 27-31

Reinvention Summit

July 27-31, 2020

Refresh. Renew. Revive Your Business.

What will the new normal, or the next normal, feel like? 

This summer SAF is bringing together some of the top minds from inside and outside the industry for a virtual summit that will address the tremendous challenges the industry faces and tackle ideas how business owners from all segments can move forward.


SAF Orlando 2021 —
136th Annual Convention

September 21-23, 2021
Loews Royal Pacific Resort
Orlando, Florida

All segments of the floral industry come together for four days of education, networking, competitions, awards and honors, and to see new floral and tech products.




San Antonio, Texas
Tuesday, March 31, 2020
(Date TBD)
Location/Conference Hotel: Embassy Suites San Marcos Hotel and Conference Center
Sponsor: Bill Doran Company

Pittsburgh, Pennsylvania
Sunday, June 7, 2020
(Date TBD)
Location/Conference Hotel: Sheraton Station Square
Sponsor: DV Flora

Albany, New York
Tuesday, July 14, 2020
(Date TBD)
Conference Location: Albany Capital Center
Sponsor: Bill Doran Company

Cedar Rapids, Iowa
Tuesday, October 20, 2020
(Date TBD)
Location/Conference Hotel: Cedar Rapids Marriott
Sponsor: Bill Doran Company

Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.

2019 © Society of American Florists

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