Newsroom and Media Center
SAF is the only national trade association that represents all segments of the U.S. floral industry. Our more than 2,500 members are the industry’s top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry in Washington, D.C. Read more.
Our Mission:Â To connect and cultivate a thriving floral community
Our Vision: The power of flowers in every life.Â
Latest
Press
Releases:
- Floral Pros Ask Congress for Key Measures to Aid Industry During Congressional Fly-in Event
- SAF’s Next Gen LIVE! Fostered Ideas, Knowledge, and Connections
- SAF’s Marketer of the Year Contest is Accepting Submissions Until May 31
- Maura Kenny Named Director of Development for SAF
- SAF Members Ask Lawmakers for Increased Floriculture Research Funding
Sustainability Resources:
Floral Holiday Facts: