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Marla-ODell-Supplier

Why Do Suppliers and Manufacturers Join SAF?

“As a supplier, we value our SAF membership because it provides us awesome networking opportunities with industry leading florists. Those networking opportunities translate to fostering relationships with existing customers, finding new customers and also obtaining feedback on our new product releases.

 SAF does a fabulous job providing florists with PR to promote flowers to consumers. Florists are our connection to consumers, and without consumers, none of us would be in business! Florists capitalizing on the wealth of information providing by SAF will only make a stronger floral industry for all.”

— Marla O’Dell, VP Sales & Marketing, CSS Industries, Inc., Budd Lake, New Jersey


YOUR ADVOCATE

for the industry fighting for your business and our industry

Advocate for industry in the mediaIN THE MEDIA

Responding to Negative Publicity in the media and promoting the positive impact of flowers.

ON CAPITOL HILL

Keeping an eye on government regulation and policy that impacts your bottom line.

NETWORKING AND MARKETING

Year-round opportunities to reach the floral industry’s leading buyers

National network of retailersNATIONAL NETWORK OF RETAILERS

Access to SAF’s network of retail florists across the industry and across the country to expand the number of customers you see too.

FACE-TO-FACE TIME

Network with potential customers at SAF Events such as the Annual Convention, and One-Day Profit Blast

SAF SUPPLIER EXPO AND SHOWCASE

SAF members enjoy discounted access to two popular exhibit opportunities: the Supplier Expo at the annual convention, and the Supplier Expo at SAF 1-Day Profit Blasts.

SAF PUBLICATIONS AND WEBSITE

Between Floral Management, E-Brief, Sales Wake-up and safnow.org, growers have ample opportunity to promote their brand to SAF members.


CONTENT

Industry acclaimed publications that keep you up to date

SAF-member-segment-FMFLORAL MANAGEMENT MAGAZINE

SAF’s monthly magazine that highlights industry news and trends.

SAF WEDNESDAY E-BRIEF

Our weekly email newsletter, keeping you abreast of breaking news.


VITAL INDUSTRY KNOWLEDGE

Stay up to date on floral industry news and best practices.

SATURDAY SALES WAKE-UP

Weekly compilations of the latest tips and other news posted on the SAF website.

SAF-member-segment-WashWeekReviewWASHINGTON WEEK IN REVIEW

A weekly legislative newsletter that keeps you informed on the legislative and regulatory issues that affect your business and your customers.

BUSINESS TOOLS

From HR help to legal advice, a wide variety of tools to help you operate more efficiently and effectively.

SAF-member-segment-WebGraphicsLEGAL ADVICE

Phone consultation with an experienced small-business attorney.

SAVINGS

Discounts on Fed EX Ground and Express shipping, payroll management, vehicle leasing and fleet management services, last minute truck rentals, etc.

PERSONNEL TOOLS

Tailored to the industry including an employee handbook and floral job descriptions that you can download and customize to fit your needs.

SAF-member-segment-MarketToolsON-STAFF EXPERTISE

Contact anyone on the SAF staff for help regarding marketing, public relations, floral industry statics and more.

Supplier and Manufacturer Membership Dues

Membership dues are based on annual sales. Payments can be made monthly, quarterly or annually.

Annual sales
Less than $5,000,000

$1,200

Annual

Annual sales
$5,000,000 – $9,999,999

$1,700

Annual

Annual sales
$10,000,000 – $19,999,999

$2,200

Annual

Annual sales
$20,000,000 – $39,999,999

$2,700

Annual

Annual sales
$40,000,000 – $74,999,999

$3,200

Annual

Annual sales
$75,000,000 or more

$5,000

Annual

SAF accommodates multiple location businesses by allowing the business headquarters to pay membership dues based on total company-wide sales (using the above annual sales parameters). Multiple Supplier location companies may also add individual branch locations at no charge.

2018 © Society of American Florists

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