Why Do Event Florists Join SAF?

“The connections we make at the annual convention as well as the classes offered are beyond valuable. We have the opportunity to see new varieties of flowers so we can get ahead of our competitors. The camaraderie that you experience at SAF events is wonderful, meeting other event florists and talking about their highs and lows, and the solutions to these issues that we all encounter is so helpful.”

— Ian Prosser, AAF, AIFD, PFCI, and Zoë Gallina, AAF, Botanica International Decor & Design Studio in Tampa

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SALES BUILDERS

Professional advertising and marketing services worth thousands of dollars!

SOCIAL MEDIA HELP

Free tools for driving sales via social media marketing and advertising, developed by leading digital marketing experts.

MARKETING TOOLS

Deep discounts on sales-boosting statement stuffers and postcards, plus Business-to-Business Portfolios and posters and FREE floral images and customizable press releases.

CASE STUDIES

Get time-tested advice on growing a profitable event business from some of the country’s best event florists.


BUSINESS RESOURCES

Valuable tools and resources to help you save time…and money!

SAF-member-segment-Supply GuideSUPPLY GUIDE

Access to thousands of floral industry suppliers and products is just a click away in the SAF Ultimate Floral Industry Supply Guide.

BUSINESS DISCOUNTS

Discounts on a range of programs and services from our many business partners.

SAF-member-benefitLEGAL ADVICE

A Free 15-minute legal consultation with attorney Paula A. Calimafde with law firm Paley Rothman.

BEST PRACTICES: FINANCIAL MANAGEMENT

Get expert guidance on pricing, inventory management and more.

NETWORKING AND EDUCATION

Connect with industry peers and suppliers SAF events held throughout the year.

SAF-member-segment-SAF conventionSAF’S ANNUAL CONVENTION

Where hundreds of the floral industry’s leading florists, wholesalers and suppliers gather to learn and network.

1-DAY PROFIT BLAST

A highly concentrated, fast-paced day of learning covering trends, technology, new products and more.

SAF’S WEBBLASTS

Info-packed 20-minute webinars plus 10-minutes of Q&A cover digital strategies, social media marketing, holiday planning, pricing, event planning and much more.

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2019 © Society of American Florists

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