Why Do Event Florists Join SAF?
“The connections we make at the annual convention as well as the classes offered are beyond valuable. We have the opportunity to see new varieties of flowers so we can get ahead of our competitors. The camaraderie that you experience at SAF events is wonderful, meeting other event florists and talking about their highs and lows, and the solutions to these issues that we all encounter is so helpful.”
— Ian Prosser, AAF, AIFD, PFCI, and Zoë Gallina, AAF, Botanica International Decor & Design Studio in Tampa
Professional advertising and marketing services worth thousands of dollars!
Free tools for driving sales via social media marketing and advertising, developed by leading digital marketing experts.
Valuable tools and resources to help you save time…and money!
Access to thousands of floral industry suppliers and products is just a click away in the SAF Ultimate Floral Industry Supply Guide.
A Free 15-minute legal consultation with attorney Paula A. Calimafde with law firm Paley Rothman.
BEST PRACTICES: FINANCIAL MANAGEMENT
Get expert guidance on pricing, inventory management and more.
NETWORKING AND EDUCATION
Connect with industry peers and suppliers SAF events held throughout the year.
Where hundreds of the floral industry’s leading florists, wholesalers and suppliers gather to learn and network.