Awards & Certifications

Give the Gift of Recognition

AAF recipients

Honor Someone with an SAF Award Nomination

Do you know any unsung industry heroes — people whose contributions deserve to be in the spotlight? (Or, maybe you deserve a few accolades yourself?) SAF recognizes the industry’s best and brightest with a wide range of honors acknowledging their hard work and dedication to the floral industry. Their contributions are celebrated during the Industry Awards Dinner at the SAF Annual Convention.

Add valuable professional credentials to your name

  • Apply for PFCI membership by March 1, 2022
  • Submit an application to AAF by March 1, 2022

The deadline to submit applications and nominations for top honors is March 1, 2022:

  • Floriculture Hall of Fame
  • Paul Ecke, Jr. Award
  • Gold Medal Award
  • John H. Walker Award
  • Alex Laurie Award for Research and Education
  • Century Award
  • Tommy Bright Award
Read more about each honor and apply online below. Questions? E-mail

Floriculture Hall of Fame

As the industry’s highest honor, SAF’s Floriculture Hall of Fame establishes a symbol of recognition that encourages high standards of service and responsibility in members of the floral industry.

Paul Ecke, Jr. Award

Established in 1984, this award is given to a person in recognition of exemplary devotion to profession, industry and community. Previous named SAF’s Golden Bouquet award, this award was renamed in 2002 in memory of Paul Ecke, Jr., AAF.

Gold Medal Award

Honors the originator or introducer of a widely distributed plant or flower that has become established as an outstanding product of significant horticultural and commercial value.

John H. Walker Award

Named in honor of SAF’s former long-time Executive Vice President, the John H. Walker Award recognizes floral association executives for the role they play as leaders of the industry.

Century Award

Any industry company that has served the floral industry for 100 years or longer qualifies for the Century Award. The award was first presented in 1982.  For more information regarding the Century Award, e-mail

Alex Laurie Award for Research and Education

SAF’s Alex Laurie Award for Research and Education is presented annually to an individual who has made broad-scope, long lasting contributions to research or education in the floriculture industry. For more information regarding the Alex Laurie Award, email

For a list of Alex Laurie recipients, click here. Nomination Deadline: March 1, 2022.

Download the application and questionnaire:

Tommy Bright Award

Presented in honor of Ethel “Tommy” Bright, PFCI’s most prestigious designation signifies a lifetime commitment to commentating excellence in the floral industry. The Tommy Bright Award is awarded annually to a member of the Professional Floral Communicators-International. For more information, contact Stephanie Brady.

American Academy of Floriculture

The American Academy of Floriculture (AAF) accepts industry members who meet the Academy’s high standards of service to their industry and community. For more information regarding AAF, email

Professional Floral Communicators – International

Professional Floral Communicators – International (PFCI) is the service mark of the floral industry’s finest floral educators. Each member of the organization has proven, through their education and experience, their ability to speak authoritatively about topics pertinent to the floral industry. For more information regarding PFCI, email

2019 © Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?