Live and On-Demand Events

April Idea Exchange: Protecting Your Brand Online

Wednesday, April 12, 2023 | 2:00 p.m. ET

Learn how to tactfully ask for reviews from your best customers, how to increase your rating, how to respond to bad reviews, and other actions to protect your brand online.

NextGen Live

Next Gen LIVE!

June 11-13, 2023
Miami, FL

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

Career Connections

Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during the Society of American Florists’ 43rd annual Congressional Action Days to highlight the issues affecting their businesses — and how Congress can help.


Floral Education Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

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