The Society of American Florists
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.
SAF News, Events and Updates
Explore SAF’s Floral Industry Resources
Latest Floral Industry News
Floral Industry Prepares for July Tariff Changes
With the clock ticking on a temporary pause on some tariffs — set to expire July 9 — the floral...
Give Customers Confidence to Spend More
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee...
Summer Refresh: Build a Culture That Rewards Effort and Impact
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece...
Highlights from this issue
Rethink Remembrance
Modern funerals call for flexibility, creativity, and a deeper understanding of what today’s grieving families truly want.
Standout Stems
Novelty roses are not only a delight to behold, but they give your business a competitive edge — and creates a buzz. See a selection of these distinctive roses in the Fresh Choices column.
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
SAF Classifieds
