SAF Leadership Exchange: Mother’s Day Debrief
Moderator: Chris Drummond, AAF
Panelists: Kaitlin Radebaugh, AAF, Tim Dewey, Patrick Busch and Liza Roeser
Thurs., May 28, 2020
2:00PM EDT
Watch recording of other sessions in the COVID-19 Webinar Series
- How I’m Doing It: Low-Tech Ways to Stay in Front of Customers and Drive Sales
- How I’m Doing It: Generating Positive Media Buzz
- How I’m Doing It: Leveraging Downtime While Closed
- How I’m Doing It: Strategies for Reopening
- Prepping Your Website for Holiday Sales
- Training Tips and Adaptable Designs for Mother’s Day
70 Percent Report Mother’s Day Sales Increases
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with many saying they could have sold even more flowers if they’d been able to source additional product or bring in more staff. “I don’t know if I could have planned for this year,” wrote one Arizona retailer. “It hit me like a tsunami.”
Social Media Tools
Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is (just cut and paste any of the suggested posts below) or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
Want to stay up date on COVID-19 best practices and resources? Let us know your email