2021 Annual Convention
September 21-23, 2021
Loews Royal Pacific Resort
Orlando, FL
Join us at SAF’s 136th Annual (in-person) Convention. Reconnect with your floral industry peers, attend education sessions, workshops, social events, and much more.
Virtual Events
Website Content is King
Learn how to develop a homepage strategy with special offers and updated product listings.
Capitalizing on Today’s Floral Consumer
Want to learn more about what consumers bought for Mother’s Day – and what their future flower buying plans are? SAF will break down the full results of the IPSOS survey – and how the industry can capitalize on those results.
The State of Fresh Product Supply
Hear from a panel of leading growers, wholesalers and retailers on questions like: Why can’t I seem to source the fresh product that I need? Will we have enough product for Mother’s Day? How long will this last? Now that events are coming back, how will I meet the specialty product demands of my clients?
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their community in Muncie, Indiana. So, it didn’t surprise anyone that when Grubbs joined the Society of American Florists’ annual Petal It Forward initiative, Surface was eager to participate, too.
Career Connection Learning Hub
Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.
Petal It Forward 2021
SAF’s goodwill initiative, Petal it Forward, brings the industry together to share the Power of Flowers across local communities nationwide. Join us on Wednesday, October 20, 2021.
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
