The Society of American Florists is the trade association dedicated to helping the U.S. floral industry grow.
The Society of American Florists is the trade association dedicated to helping the U.S. floral industry grow.
RETAIL FLORISTS | EVENT FLORISTS | WHOLESALERS | GROWERS
SUPPLIERS | MANUFACTURERS | IMPORTERS
| EDUCATORS & STUDENTS | RESEARCHERS
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. The 2020 Petal It Forward date will be announced soon — stay tuned! Get ready now to bring this award-winning promotion to your town! Watch this video to see what it’s all about!
2019 © Society of American Florists