Live and On-Demand Events

42nd Annual Congressional Action Days 2022

SAF Congressional Action Days

March 28-29, 2022
Ritz-Carlton Pentagon City, Arlington, VA

Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.

New Sales Tactics for Today’s Customer


Tuesday, February 22 | 2:00 p.m. ET
COVID-19 has changed consumer behavior and expectations, and with it, the way a retail florist sells flowers. Learn the latest sales tactics to appeal to today’s consumer.

Strategies to Accelerate Deliveries


Tuesday, March 8 | 2:00 p.m. ET
Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge. Find out how to set delivery zones and charges, track drivers’ productivity, and hire quality drivers.

Insights into the Results of IPSOS and Economic Outlook Surveys


Tuesday, March 15 | 2:00 p.m. ET
Economist Charlie Hall, Ph.D, and the Ellison Chair of Floriculture at Texas A&M University, will share his economic outlook — including insights on inflation — and will analyze the results of the Society of American Florists’ Valentine’s Day survey conducted by IPSOS.

Say This, Not That!


Tuesday, April 5 | 2:00 p.m. ET
Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover.

Staffing Profitably for Valentine’s Day


Tuesday, January 11 | 2:00 p.m. ET
With Valentine’s Day approaching it is more important than ever to ensure you have enough staff and that their time is being used effectively for profitability. How do you forecast how much staff you’ll need? How do you ensure that you are staffing for profitability?

Idea Exchange: Supply Chain


Tuesday, January 18 | 2:00 p.m. ET
This new virtual roundtable designed to bring the industry together for an exchange of ideas kicks off with a solution-focused discussion about the bottlenecked supply chain.

Negative Publicity Update
Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have.
That was the advice from florists, wholesalers, importers and other industry experts who gathered Tuesday for a virtual discussion hosted by the Society of American Florists on how to respond to the ongoing challenges with the supply chain.


Each year, SAF recognizes the floral community’s best and brightest with a wide range of honors that acknowledge hard work and dedication to the industry. Have you or a peer made notable contributions to the floral industry? Let us know by applying or nominating someone for SAF’s 2022 awards! Awards will be presented and celebrated during the Stars of the Industry Awards Dinner at SAF’s Annual Convention in September.

Applications and Nominations are due by May 2, 2022.

Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

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