Society of American Florists Connecting the Floral Industry
Member Login
Member Login

The Society of American Florists 
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.

Join saf
Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

SAF's 140th Annual Convention

August 11-14, 2025
Westin Kierland Resort & Spa

Join 400+ floral professionals at SAF Phoenix 2025! Experience three days of expert-led learning, fresh inspiration, and time to connect with peers from every segment of the industry.

Learn More

Spring Holidays & Mother’s Day Recap: Trends, Insights & Strategies

May 22 at 2 PM ET

Join floral pros from across the industry for a recap of this year’s spring holidays and Mother’s Day. Hear an economic update from SAF Chief Economist Charlie Hall, Ph.D., and gain insights from SAF’s consumer and retailer surveys. Learn how your sales compare, discover emerging trends, and explore strategies to keep momentum going through the summer.

Register Now

Up Your Sustainability Game

Floral Management’s Sustainability Spotlight highlights the innovative ways floral businesses are embracing eco-friendly practices to meet growing consumer demand.

View Now

Next Gen Resources

Online Learning

Tariff Resource Package

Explore SAF’s Floral Industry Resources

Profitability & Finance

Sustainability

Consumer and Design Trends

Staff Recruitment & Retention

Sales and Marketing

Operations

Latest Floral Industry News

Highlights from this issue

Rethink Remembrance

Modern funerals call for flexibility, creativity, and a deeper understanding of what today’s grieving families truly want.

Read Now

Standout Stems

Novelty roses are not only a delight to behold, but they give your business a competitive edge — and creates a buzz. See a selection of these distinctive roses in the Fresh Choices column.

Read Now

See Past issues
Advertise
The Floral Industry Association of America Connecting Florists to serve consumers better

Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

learn More

SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds

Safnow Login


SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :


Password :


Lost your password?

(close)