Society of American Florists Connecting the Floral Industry

 

 

 

 

 

 

 

 

The Society of American Florists 
connects
retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.

Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

Next Gen LIVE!

February 22-24, 2026

Designed for the next generation of floral industry leaders, Next Gen LIVE! brings together young floral pros for an event centered on growth, leadership, and connections — with education from industry experts, engaging networking events, and so much more!

Your Floral Industry News — Now on Spotify

We’re excited to bring you floral industry insights in a whole new way! Tune in to our new Spotify channel "SAF News Now" to hear newsletter articles, expert perspectives, and timely updates — anytime, anywhere.

1-Day Profit Blast

January 25, 2026

A day of floral inspiration, education, and connections! Attend three sessions led by expert presenters, explore the latest products and technology at the Supplier Showcase, and connect with fellow floral professionals — all in one power-packed day designed to help your business grow and thrive.

Refresh Your Marketing with Free Floral Photography

In partnership with the Floral Greens Farmers of Florida, SAF members now have access to a new gallery of high-resolution floral images, each paired with a recipe. This free resource makes it simple to update your website, social media, and marketing with polished, ready-to-use designs.

Latest Floral Industry News

Listen to SAF's latest news on Spotify

Highlights from this issue

Winsome Workhorse

‘Moderna Dolce’ charmed judges with its durable stems, long laterals and elegant aesthetic to win top honors in the Society of American Florists’ 2025 Outstanding Varieties Competition.

Read Now

Turn Holiday Highs into Year-Round Gains

With smart planning, florists can turn seasonal highs and lows into a steady, sustainable financial path.

Read Now

The Floral Industry Association of America Connecting Florists to serve consumers better
Since 2015, the Society of American Florists has spearheaded one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds

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