Society of American Florists Connecting the Floral Industry

 

 

 

 

The Society of American Florists 
connects
retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.

Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

Next Gen LIVE!

February 23-25, 2025

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

Congressional Action Days (CAD)

March 17-18, 2025

Join your floral peers in Washington, D.C., to advocate for the floral industry on Capitol Hill! Connect directly with lawmakers, discuss key issues, and make a lasting impact on the future of floral businesses.

2024 Sustainability Spotlight

Floral Management’s new Sustainability Spotlight dives into the innovative ways floral businesses are embracing eco-friendly practices to meet rising consumer demand.

Latest Floral Industry News

Highlights from this issue

Resolve to Staff for Profit in 2025

Reexamine your staffing needs for 2025 to control one of your business’s biggest expenses.

Read Now

SEO Strategies for Beginners

Search engine optimization can sound complex and intimidating, but there are useful, executable SEO strategies just about any business can employ to help customers find their business online.

Read Now

The Floral Industry Association of America Connecting Florists to serve consumers better

Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds

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