A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing walk-in traffic and average sales numbers — is the winner of Floral Management magazine’s 2016 Marketer of the Year award... Read more
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections available at the supermarket this fall? Sandy Schroeck, AIFD, PFCI, a freelance designer in Eden Pra... Read more
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It Forward event. SAF has assembled a number of key Petal It Forward media outreach tools to make the task easier for members at s... Read more
Ready to tackle those technology tasks? We’re here to help. SAF continues to compile a massive knowledge base of content and we’ve curated this library into six areas of focus — Click on link below to access the library.
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