Oriental Lily ‘Tabledance’ won the Best in Show title in the Outstanding Varieties Competition during the Society of American Florists’ 132nd Annual Convention in Maui, Hawaii on Sept. 22. The entry was among the 184 different varieties from 20 growers from Florida, Cal... Read more
Ever have a bride waltz in and ask if you’re willing to take on more than flowers and décor? Maybe rent linens? Provide “day of” planning services? Not quite sure how to deal with “DIY-ish” brides — you know the type. They’re enamored of Pi... Read more
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It Forward event. SAF has assembled a number of key Petal It Forward media outreach tools to make the task easier for members at s... Read more
Ready to tackle those technology tasks? We’re here to help. SAF continues to compile a massive knowledge base of content and we’ve curated this library into six areas of focus — Click on link below to access the library.
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