As COVID-19 Restrictions Grow, Some Floral Businesses Receive Waivers

As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry businesses have found ways to successfully advocate for exemptions that allow them to keep limited aspects of their business operational. READ MORE

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Spread the Power of Flowers

As you navigate the management and operational challenges in your business, be sure to tell consumers about the power of flowers in helping your communities through these challenging times. SAF has created a series of social media graphics and posts for the industry to use to remind your community that flowers provide instant joy, create a connection between people separated by distance and reduce feelings of anxiety and stress.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

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