The Great Big Plant Event
Now more than ever, consumers want to reconnect with nature by using plants to turn their homes into beautiful, welcoming and healthy spaces.
April 13-14, 2021
Virtual
Join us to help educate federal lawmakers and regulators about the issues important to the floral industry.

Seed Your Future and the Society of American Florists have announced plans to join forces to promote increased awareness of horticulture and floriculture and inspire more people to pursue careers working with flowers and plants. Citing their close mission alignment and shared desire to consolidate and prioritize resources to strengthen the industry and ensure a long-term pipeline of green-collar professionals, the leadership of both organizations enthusiastically approved the partnership.
Social Media Tools
Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!