Prep for Valentine’s Day
The countdown is on for the biggest flower day of the year. Get up to speed by visiting SAF’s Valentine’s Day Resource Center. It features Facebook graphics, web banner ads, marketing ideas, delivery and staffing strategies and success stories from your peers. READ MORE
SAF Takes Stand on Deceptive Trade Practices
When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane, Washington — from a consumer perspective, it’s that simple. And thanks to a new policy…
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Weblast:
How I Did It: Maximize Profits and Minimize Stress on Valentine’s Day
A conversation with SAF President Chris Drummond, AAF, PFCI of Penny’s by Plaza Flowers
He shares advice on how to streamline your operations for one of the busiest times of the year. WATCH NOW
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!