Virtual Events

upcoming vitural events

Financial Strategies for Holiday Delivery

Paul Goodman, MBA, PFCI | January 19 | 2:00 ET

3 Secrets to Profitability on Valentine’s Day

Paul Goodman, MBA, PFCI | January 12 | 2:00 ET

Presentation PDF

Industry B2B Ecommerce Study Results

Dr. Charlie Hall | November 4 | 3:00 ET

Presentation PDF


Reignite Your Business Webinar Series

As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. This webinar series will help you keep staff and customers safe, drive consumer demand online, manage your lean team—and more.

Worker in field

There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar pattern; without prompting, most customers wait to order until mid-February — an action that causes unnecessary stress and hurts your profit potential. To minimize the last-minute-order blues, Illinois retailer Eileen Weber, AAF, proactively calls past clients with a pitch that conveys confidence and outstanding service.


Valentine’s Day Resource Center

The Society of American Florists has everything you need to prepare for a successful Valentine’s Day! SAF’s Valentine’s Day Resource Center will ensure you are ready for February 14. Resources include: a library of downloadable social media graphics to promote the holiday, industry data and statistics to add to your website or newsletters, talking points for working with the media and more.

Visit the resource center now.

Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.



Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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