We’re excited to bring you floral industry insights in a whole new way! Tune in to our new Spotify channel "SAF News Now" to hear newsletter articles, expert perspectives, and timely updates — anytime, anywhere.

SAF’s new AI-powered business consultant.

Designed exclusively for floral professionals, Aster delivers practical guidance on real-world challenges and, unlike general AI tools, is trained exclusively on SAF’s trusted publications, articles, resources, and courses — ensuring advice is accurate, relevant, and grounded in the realities of the floral business.

In partnership with the Floral Greens Farmers of Florida, SAF members now have access to a new gallery of high-resolution floral images, each paired with a recipe. This free resource makes it simple to update your website, social media, and marketing with polished, ready-to-use designs.