Virtual Events

upcoming vitural events

Gear Up for Valentine’s Day
December 4 | 3:00 ET

Industry B2B Ecommerce Study Results

Dr. Charlie Hall | November 4 | 3:00 ET

Presentation PDF

Applying for USDA Grower Aid

October 20 | 3:00 ET

Want to take advantage of the aid available to floriculture growers through the Coronavirus Food Assistance Program 2 (CFAP 2), but don’t know where to start? SAF’s Senior Lobbyist Joe Bischoff and growers who have received money from the program will lead the discussion and offer tips on navigating the CFAP 2 application process.


Reignite Your Business Webinar Series

As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. This webinar series will help you keep staff and customers safe, drive consumer demand online, manage your lean team—and more.

Worker in field

Retail florists appear cautiously optimistic about Valentine’s Day 2021, which falls on a Sunday holiday during a long weekend — a typically challenging combination for the floral industry. About 48 percent of retailers responding to a new Society of American Florists survey said they expect sales to be down, compared to returns from 2020’s Friday holiday. Meanwhile, about the same number say they think sales could be higher than results from 2016, when Valentine’s Day last occurred on a Sunday. Adding a healthy dose of uncertainty to almost every facet of holiday prep, of course: the ongoing global pandemic.


Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.


Petal It Forward Oct. 21

Hundreds of Floral Pros Share Powerful Messages During Petal It Forward

Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It Forward. The feel-good initiative has a simple format — surprised consumers keep one bouquet or flower for themselves and pass a second along to someone else — and a powerful message that transcends any one outreach or day: Flowers make people happy. READ ARTICLE


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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