Live and On-Demand Events
September Idea Exchange: Takeaways from SAF Phoenix
Wednesday, September 27, 2023 | 2:00 p.m. ET
Whether you attended SAF Phoenix 2023 or not, you won’t want to miss this Idea Exchange which highlights the best advice and most practical takeaways from the educational programming at SAF’s annual convention.
SAF 1-Day Profit Blast: Portland, OR
Sunday, October 8, 2023
Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.
Petal It Forward
Wednesday, October 18, 2023
SAF’s annual goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.
SAF 1-Day Profit Blast: Chicago, IL
Sunday, November 5, 2023
Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.
In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for them to give away — as part of the Society of American Florists’ 9th annual Petal It Forward event. Here are five reasons to join the fun.
Floral Education Hub
Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.
Next Gen Events and Resources
Are you a next generation floral industry professional? Or do you have next gen pros on your team? You’ve come to the right place! Check out all of the events and resources specifically designed to connect, educate and inspire the rising stars in our industry.
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
