Virtual Events

upcoming vitural events

Annual Meeting

Join your peers to discuss industry trends and challenges on Sept. 30 at 2:00 p.m. ET.

SAF Reinvention Summit - July 27-31

If you missed SAF’s Reinvention Summit, you can now purchase session recordings available through Oct. 31.

Reignite Your Business Webinar Series

As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. This webinar series will help you keep staff and customers safe, drive consumer demand online, manage your lean team—and more.

Worker in field

How are floral industry members tackling the new challenges in finding, training and keeping a stable workforce in the COVID environment? How has the pandemic disrupted the supply chain — and are those changes permanent? Which ecommerce strategies are providing the best results for retailers? Which businesses have found way to make the most of new efficiencies? And… how the heck can any business owner plan in a time so filled with uncertainty? These are some of the topics that will be on the (virtual) table Sept. 30 during the Society of American Florists’ Annual Member Meeting, which will include a robust, back-and-forth discussion among retailers, growers, wholesalers and suppliers about the key trends, challenges and opportunities facing the floral industry right now.


Join Petal It Forward Oct. 21

Through Petal It Forward, floral industry participants give pairs of flowers or bouquets to surprised recipients, one to keep and one to pass on–and the feel-good effort is especially needed right now. This year, we have a host of new tools to help you comply with pandemic restrictions and have a safe event. LEARN MORE

Petal It Forward Oct. 21


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.



SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.



Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.



Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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