Live and On-Demand Events

Sustainability: Have We Reached a Tipping Point?

Thursday, July 14, 2022 | 12:00 p.m. ET
Join Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further.

Next Gen LIVE!

July 31 – August 2, 2022
Hilton Miami Airport Blue Lagoon, Miami, FL

SAF is energizing and igniting passion in young floral industry employees, encouraging them to stay and grow in floriculture jobs. Join this 1.5 day event focused on leadership, management and technology.

SAF Orlando 2022 — 137th Annual Convention

September 6-8, 2022
Hilton Orlando, Orlando, FL

This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo and more.

1-Day Profit Blast – Denver, CO

Tuesday, October 11, 2022
Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.

Negative Publicity Update
The U.S. floral sector should expect disruptions in fresh product from Ecuador because ongoing protests in and near the country’s capital of Quito are blocking roads, making it difficult for flower farms to transport flowers to the airport.


Next Gen LIVE!

Next Gen LIVE! is a first of its kind event designed by and made for the next generation of floral industry leaders. This event is for floral professionals aged 45 and under from all segments who want to:

  • Become an indispensable asset to their company
  • Develop and expand their floral knowledge
  • Have a thriving floral industry career
  • Connect with floral peers

Attendees will return home with new skills and renewed motivation to make a positive impact on their company – and the industry.

Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

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