Fine resources on product planning, pricing strategies, staffing, delivery, upselling techniques, digital marketing, and more to help you plan smarter, boost sales, and keep operations running smoothly for the holiday.

We’re excited to bring you floral industry insights in a whole new way! Tune in to our new Spotify channel "SAF News Now" to hear newsletter articles, expert perspectives, and timely updates — anytime, anywhere.

SAF’s new AI-powered business consultant.

Designed exclusively for floral professionals, Aster delivers practical guidance on real-world challenges and, unlike general AI tools, is trained exclusively on SAF’s trusted publications, articles, resources, and courses — ensuring advice is accurate, relevant, and grounded in the realities of the floral business.

In partnership with the Floral Greens Farmers of Florida, SAF members now have access to a new gallery of high-resolution floral images, each paired with a recipe. This free resource makes it simple to update your website, social media, and marketing with polished, ready-to-use designs.