2021 Annual Convention

September 21-23, 2021
Loews Royal Pacific Resort
Orlando, FL
Join us at SAF’s 136th Annual (in-person) Convention. Reconnect with your floral industry peers, attend education sessions, workshops, social events, and much more.

Virtual Events

The State of Fresh Product Supply


Hear from a panel of leading growers, wholesalers and retailers on questions like: Why can’t I seem to source the fresh product that I need? Will we have enough product for Mother’s Day? How long will this last? Now that events are coming back, how will I meet the specialty product demands of my clients?

The Great Big Plant Event


Industry experts provide fresh ideas, best practices and turnkey solutions to dive into the houseplant market. Access on demand content and attend upcoming live events to capitalize on the houseplant trend.

Career Connection Learning Hub

Career Connections

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.

Protests sparked by a controversial proposal for tax reform last week in Colombia caused minor delays in flower shipments from some farms but did not seriously disrupt the flow of cut flowers and foliage for Mother’s Day. Although protests continue, it seems unlikely that they will have any major impact on the floral supply chain — at least in the short term.


Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.



Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?