Upcoming Virtual Events

Reignite Your Business: Virtual Events

This summer SAF is bringing together some of the top minds from inside and outside the industry to tackle some of the biggest challenges posed by the pandemic. During this all-virtual event, which includes a combination of pre-recorded and live experiences, you will:

  • Engage deeply with big picture trends
  • Learn how to apply these shifts to help streamline costs and generate revenue
  • Network and connect with peers for shared problem-solving and reinvention strategies.

When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you OK? “It’s part of our philosophy: No one comes to work to make a mistake or do a bad job,” explained Zetzsche, who, as director of BLOOMS, oversees all operations and logistics — from working with growers to planning in-store merchandising — for H-E-B’s 250 floral departments. “Things are going to go wrong — we know that — but we have to find ways to build each other up, so that we can move forward.”


Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.


We’re here for you!


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.



SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.



Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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