Live and On-Demand Events

February Idea Exchange: Wholesome Wholesale Relationships

Thursday, February 22 | 2:00 p.m. ET 

Join your peers for a discussion on how to optimize your relationship – and your standing — with your wholesaler.

Next Gen LIVE!

February 25-27 | San Diego, CA

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

Career Connections

Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift.


Floral Education Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.

Next Gen Events and Resources

Are you a next generation floral industry professional? Or do you have next gen pros on your team? You’ve come to the right place! Check out all of the events and resources specifically designed to connect, educate and inspire the rising stars in our industry.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

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