Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social media — after last week’s Petal It Forward. Floral industry members in 467 cities in 50 states plus Washington, D.C., and C... Read more
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowment launched a video contest that encourages people to showcase their love of flo... Read more
The AIFD Foundation is again stepping in to offer support those in the floral industry hard hit by recent hurricanes. The Hurricane Maria Florist Fund, modeled after the group’s Harvey and Irma funds, was organized in concert with the American Institute of Floral Design... Read more
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Wholesaler Continues Petal It Forward Despite Area Fires
Attract Millennials with Smaller Designs at 1-Day Profit Blast
President Trump Signs Executive Order to Increase Health Insurance Options
Blending Old and New, a Philadelphia Florist Becomes a Destination
2017 © Society of American Florists
