Virtual Events

upcoming vitural events

Tim’s Calling… LIVE for the Holiday Season

October 29 | 1:00 ET

Applying for USDA Grower Aid

October 20 | 3:00 ET

Want to take advantage of the aid available to floriculture growers through the Coronavirus Food Assistance Program 2 (CFAP 2), but don’t know where to start? SAF’s Senior Lobbyist Joe Bischoff and growers who have received money from the program will lead the discussion and offer tips on navigating the CFAP 2 application process.

SAF Reinvention Summit - July 27-31

If you missed SAF’s Reinvention Summit, you can now purchase session recordings available through Oct. 31.

Reignite Your Business Webinar Series

As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. This webinar series will help you keep staff and customers safe, drive consumer demand online, manage your lean team—and more.

Worker in field

Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It Forward. The feel-good initiative has a simple format — surprised consumers keep one bouquet or flower for themselves and pass a second along to someone else — and a powerful message that transcends any one outreach or day: Flowers make people happy.


Join Petal It Forward Oct. 21

Through Petal It Forward, floral industry participants give pairs of flowers or bouquets to surprised recipients, one to keep and one to pass on–and the feel-good effort is especially needed right now. This year, we have a host of new tools to help you comply with pandemic restrictions and have a safe event. LEARN MORE

Petal It Forward Oct. 21

Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.




Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.



SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.



Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.



Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?