70 Percent Report Mother’s Day Sales Increases

Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with many saying they could have sold even more flowers if they’d been able to source additional product or bring in more staff. “I don’t know if I could have planned for this year,” wrote one Arizona retailer. “It hit me like a tsunami.”

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More COVID News and Best Practices

Social Media Tools

Here are content ideas for social posts with messaging that reflects the COVID-19 sales environment, with suggestions to post on your Facebook, Instagram and Twitter channels. Use as is (just cut and paste any of the suggested posts below) or customize to your liking. While your custom photos will be best as the visuals that go with the text, we’ve provided some examples to get you started.

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BUSINESS RESOURCES

Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.

EDUCATION & NETWORKING

SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.

INDUSTRY ADVOCACY

Protecting the interests of floral industry business owners and floriculture as a whole.

FLORAL MANAGEMENT MAGAZINE

Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.

PETAL IT FORWARD

Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

2019 © Society of American Florists

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