Live and On-Demand Events

NextGen Live

Next Gen LIVE!

June 11-13, 2023
Miami, FL

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

June Idea Exchange: Combating “In Lieu of Flowers”

Wednesday, June 14, 2023 | 2:00 p.m. ET

Increased use of the “in lieu of flowers” phrase, along with the ”one-stop shopping” at funeral homes can cut into sympathy sales and profits – but it doesn’t have to.

Profit Blast logo

SAF 1-Day Profit Blast – Boston, MA

Sunday, July 23, 2023

Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.

Career Connections

The 2022 Floriculture Crops Survey, released May 25, reported $6.6 billion in floriculture sales, up 4 percent from record-breaking sales in 2021. The survey also found that cut flower sales and the number of growers decreased.


Floral Education Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?