Live and On-Demand Events

SAF Orlando 2022 — 137th Annual Convention

September 6-8, 2022
Hilton Orlando, Orlando, FL

This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo and more.

1-Day Profit Blast

Florists and staff get practical advice to boost their bottom line in a half-day program covering topics such as design profitability, digital strategies, customer service and financial management, plus a supplier showcase with plenty of networking time.

Denver, CO

Tuesday, October 11, 2022
Doubletree By Hilton Denver
3203 Quebec Street
Denver, CO 80207

San Marcos, TX

Wednesday, November 9, 2022
Embassy Suites by Hilton San Marcos Hotel Conference Center & Spa
1001 E. McCarty Lane
San Marcos, TX 78666

Career Connections
Talmage McLaurin, AIFD, will bring his nearly three decades of experience as a trend spotter to SAF Orlando 2022, where he will reveal six of the most compelling floral trends for 2023.


Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?