Live and On-Demand Events
February Idea Exchange: Valentine’s Day Hacks
Wednesday, February 8, 2023 | 2:00 p.m. ET
Set your team up for success for Valentine’s Day with design room hacks, strategies to adjust as product sells out, and customer service tips to keep clients happy.
43rd Annual Congressional Action Days
March 20-21, 2023
Arlington, VA
Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to the Society of American Florists’ annual survey about December sales and Valentine’s Day expectations.
Career Connection Learning Hub
Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.
BUSINESS RESOURCES
Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.
EDUCATION & NETWORKING
SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.
INDUSTRY ADVOCACY
Protecting the interests of floral industry business owners and floriculture as a whole.
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
PETAL IT FORWARD
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
