Live and On-Demand Events

February Idea Exchange: Valentine’s Day Hacks

Wednesday, February 8, 2023 | 2:00 p.m. ET

Set your team up for success for Valentine’s Day with design room hacks, strategies to adjust as product sells out, and customer service tips to keep clients happy.

SAF Congressional Action Days

43rd Annual Congressional Action Days 

March 20-21, 2023
Arlington, VA 

Retailers, wholesalers, suppliers and growers tell Capitol Hill about their businesses and the floral industry’s legislative priorities.

Career Connections

Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to the Society of American Florists’ annual survey about December sales and Valentine’s Day expectations.


Career Connections

Career Connection Learning Hub

Find the best training and development content created by the industry’s best trainers, teachers and floral pros in one central location. Access on-demand courses, attend SAF events, connect with peers and much more.


Business discounts, marketing materials, free legal help, tools for getting local publicity and much, much more.


SAF’s annual convention, 1-Day Profit Blasts and WebBlasts, monthly magazine and weekly e-newsletters.


Protecting the interests of floral industry business owners and floriculture as a whole.


Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.


Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

© Society of American Florists

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