Danny Sanchez, South Florida Florals; Edwin Perez, Jet Fresh Flower Distributors; Corrine Heck, Details Flowers; Kristin Gilliland,...
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
On March 5, 50 stems of Sarah Bernhardt pink peonies arrived in Texas, to Naomi’s overwhelming surprise (see photo of the flowers, above). With...
https://youtu.be/IslUUigU0_c Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative...
A trade organization that launched a national advertising campaign that aligned flowers with self-care. SAF's Marketer of the Year contest is...
For many floral business owners, human resources can feel like an afterthought — until a problem arises. From handling employee policies to ensuring...
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
U.S. growers of flowers and foliage are receiving federal aid through the U.S. Department of Agriculture’s new Marketing Assistance for Specialty...
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year, marking the highest level of floral gift-giving in...
SAF's Next Gen LIVE! conference in Dallas brought together 133 young floral professionals for education, networking and off-site floral experiences....
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for...
https://youtu.be/rsUHhf4R2ag The first time Sherry Grimes-Jenkins attended the Society of American Florists’ Congressional Action Days, she felt a...
Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral...
SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. Valentine’s Day is big business, and...
Tim Farrell, AAF, AIFD, PFCI (second from left), talks with a legislative aide during SAF’s Congressional Action Days in 2023. Floral...