Defend Your Business from Deceptive Trade and Lost Mother’s Day Orders Tricia Upshaw AIFD, CFD, AMF, knew something wasn’t right when she answered a...
Defend Your Business from Deceptive Trade and Lost Mother’s Day Orders
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Floral Industry News
Ask Aster: Where can I find reliable part-time workers for Mother’s Day?
Thinking about Mother’s Day staffing, how to make sure online shoppers are finding your shop first, or need help educating new employees about the...
SAF Members Press Lawmakers for Research Funding and Economic Relief
Randy Tagawa (left) of Tagawa Greenhouses and Christine Guenther, AAF, PFCI, of Wildflower Stem + Sundry speak with a legislative aide in the office...
Trade Veteran Laura Valdivieso to Lead Asocolflores
Laura Valdivieso — Colombia’s former vice minister of foreign trade — has been appointed president of Asocolflores. With global trade pressures,...
Build Prom Orders Into Lasting Impressions
Prom season may bring a wave of first-time customers through your doors, but it also delivers a high-stakes test: can your designs hold up from...
Connect the Dots on Industry Change
Rising costs. Shifting demand. Climate pressure. AI disruption. Those forces are reshaping every corner of the floral industry — and...
Gen Z is Buying Flowers. Are You Ready for How They Shop?
Gen Z isn't just buying flowers. They're buying stories, experiences, and values — and retail florists who understand that...
What’s Driving the ‘Resurgence’ of Local Growers?
Felicia Alvarez, chair of Certified American Grown and founder of Menagerie Farm & Flower, says the recent rise in U.S. flower growers is being...
Prepare for Mother’s Day Like a Pro
What stood out last Mother’s Day wasn’t just demand — it was how florists controlled it. At Billy Heroman’s Flowerland in Baton Rouge,...
Spend Smarter on Digital Marketing
Done right, digital marketing drives steady sales, boosts local visibility, attracts new customers and delivers long-term...
Mother’s Day Prep: Turn Tips Into Team Incentives
Mother’s Day is coming — and so is the payroll. As shops staff up, extend hours and push production to the limit, some florists are...
U.S. Cut Flower Grower Count Jumps 64% as Sales Growth Slows
After years of modest increases, the number of cut flower growers in the United States surged 64% between 2019 and 2024, even as broader...
Retailers Elevate Designs and Business Skills at SAF’s 1-Day Profit Blast
Carol Inskeep Proulx AIFD, CFD, CEJ, shared techniques at SAF’s 1-Day Profit Blast that blend artistry with efficiency to help florists create...
Experts Explain Tariff Shifts as Ecuador Agreement Offers Hope
A newly signed U.S.–Ecuador trade framework could lower tariffs on imported flowers later this year, offering cautious optimism for floral...
Augusto Solano Reflects on Building a Global Industry
Augusto Solano, president of Asocolflores (the Association of Colombian Flower Exporters) was inducted into SAF's Floriculture Hall of Fame in 2025....