This year, the floral industry navigated a wave of structural change, with consolidations, expansions and rebrands transforming how companies...
In 2025, the floral industry navigated another year of unpredictability — defined by economic headwinds, shifting trade policy and inflation — yet...
Two men whose vision helped redefine how flowers are sourced, sold, and supported across the U.S. floral industry passed away this year. Frank...
In a year shaped by continued economic uncertainty, shifting trade and regulatory pressures, and rapid change across the floral marketplace, the...
SAF responded to this Associated Press feature by sharing up-to-date insights on certified farms, carbon footprint research and industry-wide...
A designer storms out of the back room, frustrated that her ideas for a wedding installation were dismissed by a co-worker. Minutes later, a...
Soft Thanksgiving sales, financial insecurity and stiff competition with nonfloral retailers are dampening florists’ expectations for December...
Rose Hill Flowers in Nashville, Tennessee shared this all-white centerpiece following Pantone's announcement of Cloud Dancer. All is calm. All...
The holidays bring a welcome revenue surge — but what happens when the tinsel settles and January arrives? “For most florists, the calendar...
Teachers who participated in the 2024 Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
A selection of Christmas trees designed by McNamara Florist for its commercial clients. Owner Toomie Farris, AAF, AIFD, says commercial installs are...
Young floral professionals collaborate during SAF’s Next Gen LIVE! conference this year in Dallas. Next year’s event in Raleigh, Feb. 22-24, offers...
Teleflora’s holiday campaign honors the caregivers whose small acts of compassion bring comfort and hope to children facing critical illnesses, with...
A DIY wreath bar — stocked with evergreens, ribbons and ornaments — turns holiday shoppers into creators while driving revenue for California...
Retail florists heading into the 2025 holiday season face a budget-conscious consumer base with high expectations, time constraints and more gift...