FTD’s President of Florist Partnerships & Operations of Tom Moeller, passed away July 26. Known for his infectious smile,...
Obituary: Tom Moeller 1963–2026
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Floral Industry News
Practical Answers for an Uncertain Business Climate
https://open.spotify.com/episode/048XhLy8zu604ec2dfzJk3?si=mt7RFKzBSICtfpAYxL5OSA With costs rising and trade policies shifting, pricing a...
Flower Tariffs Shift as New Trade Risks Loom
The latest tariff changes bring mixed results for the floral industry: higher costs for Colombian flowers, lower tariffs on many products from...
Ask Aster: How can I protect my business from deceptive order gatherers?
Looking to strengthen customer loyalty, prepare for the busy holiday season and make smarter merchandising decisions? Try these questions on Aster,...
‘Helping Them See the Possibilities’: Seed Your Future Expands Career Day Program
Students participating in Seed Your Future's Career Day at Cultivate'26 visit an exhibitor booth to learn firsthand about career opportunities...
Sell Smarter in a Split Economy
The economy may be improving on paper, but many florists are experiencing a different reality at the sales counter. As consumers...
Summer Sales Series: Back to School Promotions that Make the Grade
Back-to-school season may not rival Valentine's Day or Mother's Day, but it offers plenty of opportunities to connect with customers, support your...
Digital Defense: Build a Brand That’s Unmistakably Local
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by deceptive...
Get Ready to Petal It Forward Oct. 14
Floral businesses of every type and size can participate in Petal It Forward Oct. 14 by giving recipients two bouquets or flowers — one to keep and...
SAF Pushes for Economic Relief for Floriculture Producers
The Society of American Florists’ push for federal economic assistance for floriculture growers reached a key milestone July 22, when the House...
Ask Aster: How Can I Build My Team’s Phone Confidence?
Looking for ways to strengthen your team’s sales confidence, protect your wedding profit margins and connect with customers? Try...
Survey: Floral Industry Adapts as Costs Rise and Optimism Holds
Rising costs, economic uncertainty and pressure on profit margins are challenging floral businesses in 2026, but industry...
Proposed 50% Tariffs Could Hit Canadian Floral Imports
A new 50% tariff on hundreds of products imported from Canada could have significant implications for the U.S. floral industry if it takes effect...
Seed to STEM Gives Educators an ‘Eye-Opening’ Look at Horticulture Careers
Educators participating in Seed Your Future’s Seed to STEM program tour Lucas Greenhouses in Monroeville, New Jersey, where they explored the...
New Resource Center Helps Florists Combat Deceptive Order Gathering
As deceptive order-gathering tactics become more sophisticated — from misleading online ads and websites to caller ID spoofing and impersonation...