With the clock ticking on a temporary pause on some tariffs — set to expire July 9 — the floral industry is once again bracing for changes in costs...
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
Moderator Sam Bowles, AAF, of Allen’s Flowers and Plants in San Diego and panelists Monty Pereira of Watanabe Floral in Honolulu and Keith...
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Giftware accounts for nearly a quarter of the sympathy sales at Neubauer’s Flowers & Market House in Uniontown, Pennsylvania, a significant...
Not only were Kern Park Flower Shoppe's Mother’s Day sales up by double digits over last year, but half of buyers were new customers, says Holly...
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and...
Nearly three dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
SAF Phoenix 2025 convention attendees will have the opportunity to meet with dozens of vendors at the Supplier Expo. Jonathon Boundy has been to...
Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul...
Tiger Lily Florist in Charleston, South Carolina, won the 2024 Marketer of the Year contest for it's community-rooted marketing. Owner Lisa Hays...
SAF Chief Economist Hall, Ph.D., will break down economic trends and provide clear, actionable insights on interest rates, consumer spending...