‘New Moon’ a cream-colored spray rose presented by Rosaprima, was named Best In Show at the Society of American...
‘New Moon’ Spray Rose Wins Best in Show at Outstanding Varieties Competition
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Floral Industry News
SAF Members Elect New Board and Council Representatives
(From left) Kelvin Frye of Syndicate Sales in Kokomo, Indiana; Erin Bruno, AAF, of McNamara Florist in Indianapolis; and Mark Yelanich of Metrolina...
Stars of the Industry Honored at SAF Amelia Island 2026
Floriculture Hall of Fame inductee Ian Prosser, AAF, AIFD, NDSF, PFCI (center) with members of the Awards Committee (from left) Chris...
Indiana Designer Wins Sylvia Cup Design Competition
Sylvia Cup Design Competition grand-prize winner Cindy Hall, AIFD, KMF (fifth from right); first runner-up Sambath Prom-Chiem, AIFD (fourth from...
Arizona Flower Market Named 2026 Marketer of the Year
Arizona Flower Market accepts the Society of American Florists’ 32nd annual Marketer of the Year award. From left are Smithers-Oasis President...
SAF Amelia Island 2026 Inspires ‘Fresh Ideas’ and ‘Meaningful Friendships’
SAF Amelia Island 2026 brought 493 floral professionals together Aug. 18–20 for three days of education, design inspiration, product discovery,...
Ask Aster: How Can I Prepare My Business for Changing Trade Policy?
Looking to navigate tariff changes, strengthen new industry connections or save time with AI? Try these questions on Aster, the...
New Tariffs on Canadian Imports Hits Floral Products
A new 50% U.S. tariff on a range of Canadian imports — including many floriculture products — took effect Aug. 22 after the United States and...
Obituary: Tom Moeller 1963–2026
FTD’s President of Florist Partnerships & Operations of Tom Moeller, passed away July 26. Known for his infectious smile,...
Practical Answers for an Uncertain Business Climate
https://open.spotify.com/episode/048XhLy8zu604ec2dfzJk3?si=mt7RFKzBSICtfpAYxL5OSA With costs rising and trade policies shifting, pricing a...
Flower Tariffs Shift as New Trade Risks Loom
The latest tariff changes bring mixed results for the floral industry: higher costs for Colombian flowers, lower tariffs on many products from...
Ask Aster: How can I protect my business from deceptive order gatherers?
Looking to strengthen customer loyalty, prepare for the busy holiday season and make smarter merchandising decisions? Try these questions on Aster,...
‘Helping Them See the Possibilities’: Seed Your Future Expands Career Day Program
Students participating in Seed Your Future's Career Day at Cultivate'26 visit an exhibitor booth to learn firsthand about career opportunities...
Sell Smarter in a Split Economy
The economy may be improving on paper, but many florists are experiencing a different reality at the sales counter. As consumers...
Summer Sales Series: Back to School Promotions that Make the Grade
Back-to-school season may not rival Valentine's Day or Mother's Day, but it offers plenty of opportunities to connect with customers, support your...