SAF Phoenix 2025 set the bar high, with 98.4% of attendees rating it excellent or very good and 91% likely to return. Building on that success, SAF...
Turn Industry Change Into Real Results at SAF Amelia Island 2026
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Floral Industry News
Ask Aster: What should I say when a customer asks for a discount?
Not sure how to respond when customers push for discounts? Looking to boost Mother’s Day pre-orders? Curious which AI tools...
National Marketers Lean into Familial Love with Mother’s Day Ads
Teleflora and FTD’s Mother’s Day ad campaigns spotlight the emotional realities of motherhood—pairing messages of reassurance with scenes of family...
Tariff Refunds Open, But Uncertainty Lingers
Floral importers are beginning — and in some cases struggling — to file for tariff refunds through a new federal portal, even as questions about the...
Florists Eye Mother’s Day with Cautious Optimism as Costs Climb
Retailers are heading into Mother’s Day 2026 with measured expectations: hopeful, but wary. According to the Society of American Florists’...
Industry Asked to Call Out Anti-Flower Ad Campaigns
SAF contacted these companies in past years regarding their messaging that diminishes flowers, encouraging them to promote their products on their...
Fight Fraud Before It Hits Your Bottom Line
That big, easy order? It might not be the win you think it is. Florists across the country are targets of sophisticated scams....
Mother’s Day Prep: Are You Leaving Revenue on the Table?
Customer service may be the most underused tool in the shop. Not the reactive kind — fixing late deliveries or remaking...
SAF Members Press Lawmakers for Research Funding and Economic Relief
Randy Tagawa (left) of Tagawa Greenhouses and Christine Guenther, AAF, PFCI, of Wildflower Stem + Sundry speak with a legislative aide in the office...
Defend Your Business from Deceptive Trade and Lost Mother’s Day Orders
Defend Your Business from Deceptive Trade and Lost Mother’s Day Orders Tricia Upshaw AIFD, CFD, AMF, knew something wasn’t right when she answered a...
Ask Aster: Where can I find reliable part-time workers for Mother’s Day?
Thinking about Mother’s Day staffing, how to make sure online shoppers are finding your shop first, or need help educating new employees about the...
Trade Veteran Laura Valdivieso to Lead Asocolflores
Laura Valdivieso — Colombia’s former vice minister of foreign trade — has been appointed president of Asocolflores. With global trade pressures,...
Build Prom Orders Into Lasting Impressions
Prom season may bring a wave of first-time customers through your doors, but it also delivers a high-stakes test: can your designs hold up from...
Connect the Dots on Industry Change
Rising costs. Shifting demand. Climate pressure. AI disruption. Those forces are reshaping every corner of the floral industry — and...
Gen Z is Buying Flowers. Are You Ready for How They Shop?
Gen Z isn't just buying flowers. They're buying stories, experiences, and values — and retail florists who understand that...