Editor’s note: AI is changing how customers find and choose floral businesses. Building on the September/October Floral Management feature, “Can AI...
The AI Visibility Playbook: Create Content for the Customer Behind the Prompt
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Floral Industry News
Holiday Outlook: How to Prepare for Slower Growth and Higher Costs
SAF Chief Economist Charlie Hall, Ph.D., urges floral businesses to prepare for slower holiday spending growth and higher costs by reviewing...
SAF Exchange: TV Host J Schwanke’s Tips for Meaningful Petal It Forward Conversations
What you say when you hand someone flowers can make Petal It Forward even more meaningful. In this episode of the SAF Exchange series, J Schwanke,...
Suspicious Email? Here’s What to Do Next
Editor’s note: This is the second article in a two-part series on email scams. The first article, “Three Business Email Scams and How to Spot Them,”...
Prevent Quality Problems Before They Cost You
A bent stem. A misspelled enclosure card. An arrangement that doesn’t quite match the website photo. Small quality problems can become expensive...
Ask Aster: We’re Busy, So Why Aren’t Our Profits Growing?
Looking to increase sales, bring customers back and help your team handle complaints? Try these questions on Aster, the Society of American...
Ask Aster: When Should Holiday Products Go Online?
Planning fall designs, holiday merchandising and seasonal social content? Try these questions on Aster, the Society of American Florists’ AI...
7 Tips From Petal It Forward Pros
Monty Pereira, AAF, PFCI, of Watanabe Floral shares flowers during last year’s Petal It Forward. Watanabe Floral has brought the campaign to care...
SAF Launches New App to Keep Members Connected
https://open.spotify.com/episode/3oAhI2mriSkgKs7blEkkk5?si=8WB2ZTGQSayR37afM4MOVg Staying connected to the floral industry — and to the people,...
Enter for Your Chance to Win $100
Download and log in to the new SAF Now app by Oct. 16, and you’ll automatically be entered into a drawing for one of three $100 gift cards. ...
Turn Marketing Dollars Into Lasting Customer Loyalty
Landing a new customer can feel like a marketing win. But the real payoff may come months — or even years — after that first arrangement leaves the...
Three Business Email Scams — and How to Spot Them
On a Tuesday evening, an email landed in a small business’s bookkeeping inbox. It displayed the owner’s name, referenced an invoice and offered a...
The AI Visibility Playbook: Make Your Website AI-Friendly
Editor’s Note: AI is changing how customers find and choose floral businesses. Building on the September/October Floral Management magazine feature,...
Ask Aster: How Should I Address an Employee Who is Always Late?
Looking to strengthen customer relationships, refresh your fall designs or make the most of Petal It Forward? Try these questions on Aster, the...
Rising Costs Put Planting Decisions Under Pressure
Rising labor, freight and production costs are forcing South American flower growers to rethink what they plant — and whether a promising new...
