Editor's Note: Summer can be a challenging sales season for many florists, but it's also a time when creativity pays off. In...
Summer Sales: Turn Extra Space Into Extra Sales
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Floral Industry News
New Tariff Proposal Emerges as Refund Fight Continues
Floral importers are watching two significant trade developments: a new tariff proposal that could affect imports from major flower-producing...
SAF to Induct 15 AAF and PFCI Honorees
Fifteen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. ...
Digital Defense: Take Control of Your Google Presence
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by...
How Successful Florists Stay Ahead of Change
Eileen Weber, AAF, PFCI (center), shares a tip during a session at last year’s annual convention. Past attendees say the...
Ask Aster: Where Can I Find Local Flowers?
Looking for practical ways to diversify your flower sources or prepare for seasonal staffing challenges? Try these questions on Aster, the...
Boost Profits With Smarter Giftware Choices
Petra Janssen has cultivated a profitable giftware selection at Wascana Flower Shoppe in Regina, the capital city of the western Canadian province...
Floral Industry Honors Fallen Soldiers With Stems on Memorial Day
Volunteers with the Memorial Day Flowers Foundation process thousands of flowers in preparation to place them on graves at the Arlington National...
Mother’s Day Flower Purchases Hit Record High
Mother’s Day purchases of flowers and plants reached record levels despite economic uncertainty and rising costs tied in part to disruptions in...
Inflation Is Back. Is Your Pricing Strategy Ready?
SAF Chief Economist Charlie Hall, Ph.D., delivers a keynote address at a past SAF annual convention. Hall will return to the stage at SAF Amelia...
Indiana Peony Festival Creates Floral Destination and Connection
Syndicate Sales, based in Kokomo, Indiana, is a sponsor of the Indiana Peony Festival. From left, Kelvin Frye, Josh Wesner, Stacy Martin, Cara...
Obituary: Fernando “Fern” Ortega 1980–2026
Fernando Ortega (left), who twice represented the industry at SAF's Congressional Action Days, passed away May 17. Pictured with him:...
Ask Aster: Which Father’s Day promotions and products are tailored for men?
Need fresh ideas for Father’s Day merchandizing, summer promotions or handling customer requests when certain flowers aren’t in...
Use AI to Turn Video Into New Customers
Artificial intelligence is transforming video marketing, making it faster, easier and far more affordable for florists to create...
Obituary: Richard Salvaggio 1948-2026
Throughout his career, Rich Salvaggio, AAF, AIFD, PFCI, CAFA, mentored and inspired countless professionals, including (from left) Lottie McKinnon,...