Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
https://youtu.be/B1GF9G0Ux5Q?si=cfxvZAkpmHuiO4Hl Despite significant funding cuts across many federal agencies, the prospect of the floral industry...
Social media getting stale? Having trouble finding floral designers? Wondering who will take over your business so you can retire? Cringing at the...
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35...
Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
With the clock ticking on a temporary pause on some tariffs — set to expire July 9 — the floral industry is once again bracing for changes in costs...
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
Moderator Sam Bowles, AAF, of Allen’s Flowers and Plants in San Diego and panelists Monty Pereira of Watanabe Floral in Honolulu and Keith...
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Not only were Kern Park Flower Shoppe's Mother’s Day sales up by double digits over last year, but half of buyers were new customers, says Holly...
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and...
Nearly three dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...