Florists have never had access to more information about their businesses. Sales reports. Website analytics. Marketing dashboards. Customer...
The Cost of Flying Blind in Today’s Floral Market
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Floral Industry News
Summer Sales: Create Experiences That Sell
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
Turn Stress Into Success
When timelines slip and tensions rise, florists like Kaylee Stimmel (left) and Connie Butler of Botamer Florist & More rely on...
Turn Price Questions Into Value Conversations
Consumers still value flowers, but many are becoming more selective about their purchases. An Ipsos survey of consumers conducted for the Society of...
Digital Defense: Own Your Name Online
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by deceptive order...
Ask Aster: How Do I Encourage More Pickup Orders?
Looking for ways to boost sales, improve customer behavior and build new skills within your team? Try these questions on Aster, the Society of...
Summer Sales: Turn Extra Space Into Extra Sales
Editor's Note: Summer can be a challenging sales season for many florists, but it's also a time when creativity pays off. In...
New Tariff Proposal Emerges as Refund Fight Continues
Floral importers are watching two significant trade developments: a new tariff proposal that could affect imports from major flower-producing...
SAF to Induct 15 AAF and PFCI Honorees
Fifteen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. ...
Digital Defense: Take Control of Your Google Presence
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by...
How Successful Florists Stay Ahead of Change
Eileen Weber, AAF, PFCI (center), shares a tip during a session at last year’s annual convention. Past attendees say the...
Ask Aster: Where Can I Find Local Flowers?
Looking for practical ways to diversify your flower sources or prepare for seasonal staffing challenges? Try these questions on Aster, the...
Boost Profits With Smarter Giftware Choices
Petra Janssen has cultivated a profitable giftware selection at Wascana Flower Shoppe in Regina, the capital city of the western Canadian province...
Floral Industry Honors Fallen Soldiers With Stems on Memorial Day
Volunteers with the Memorial Day Flowers Foundation process thousands of flowers in preparation to place them on graves at the Arlington National...
Mother’s Day Flower Purchases Hit Record High
Mother’s Day purchases of flowers and plants reached record levels despite economic uncertainty and rising costs tied in part to disruptions in...