Planning fall designs, holiday merchandising and seasonal social content? Try these questions on Aster, the Society of American Florists’ AI...
Ask Aster: When Should Holiday Products Go Online?
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Floral Industry News
7 Tips From Petal It Forward Pros
Monty Pereira, AAF, PFCI, of Watanabe Floral shares flowers during last year’s Petal It Forward. Watanabe Floral has brought the campaign to care...
SAF Launches New App to Keep Members Connected
https://open.spotify.com/episode/3oAhI2mriSkgKs7blEkkk5?si=8WB2ZTGQSayR37afM4MOVg Staying connected to the floral industry — and to the people,...
Enter for Your Chance to Win $100
Download and log in to the new SAF Now app by Oct. 16, and you’ll automatically be entered into a drawing for one of three $100 gift cards. ...
Turn Marketing Dollars Into Lasting Customer Loyalty
Landing a new customer can feel like a marketing win. But the real payoff may come months — or even years — after that first arrangement leaves the...
Three Business Email Scams — and How to Spot Them
On a Tuesday evening, an email landed in a small business’s bookkeeping inbox. It displayed the owner’s name, referenced an invoice and offered a...
The AI Visibility Playbook: Make Your Website AI-Friendly
Editor’s Note: AI is changing how customers find and choose floral businesses. Building on the September/October Floral Management magazine feature,...
Ask Aster: How Should I Address an Employee Who is Always Late?
Looking to strengthen customer relationships, refresh your fall designs or make the most of Petal It Forward? Try these questions on Aster, the...
Rising Costs Put Planting Decisions Under Pressure
Rising labor, freight and production costs are forcing South American flower growers to rethink what they plant — and whether a promising new...
Dolly Parton’s Memorial Flowers Deliver Joy Once More
Pink buckets kept floral tributes to Dolly Parton hydrated until Random Acts of Flowers volunteers could collect them and transport them to the...
5 Tactics for a Successful Petal it Forward Event
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward....
Design Across the Spending Divide
Eileen Weber, AAF, PFCI, of Lake Forest Flowers in Illinois cautions against removing the blooms customers find most appealing and instead...
The AI Visibility Playbook: Get AI to Recommend Your Business
Editor’s Note: AI is changing how customers find and choose floral businesses — and the shift is already underway. Building on the September/October...
‘New Moon’ Spray Rose Wins Best in Show at Outstanding Varieties Competition
‘New Moon’ a cream-colored spray rose presented by Rosaprima, was named Best In Show at the Society of American...
SAF Members Elect New Board and Council Representatives
(From left) Kelvin Frye of Syndicate Sales in Kokomo, Indiana; Erin Bruno, AAF, of McNamara Florist in Indianapolis; and Mark Yelanich of Metrolina...