https://vimeo.com/1007805766?share=copy Seed Your Future, the initiative that’s helping create a pipeline of talent for the horticulture and...
New Webinar Series Introduces Students to Horticulture
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Floral Industry News
Beware the Adult Bully
Susan has been working at the flower shop for 30 years and prided herself on being the star designer. Then came Bob, a novice, who quickly...
Customize Your Petal It Forward Strategy
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Survey: Sustainability Gains Momentum in Floristry Amid Barriers
Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do...
Spread Joy and Boost Your Business Oct. 16 with Petal It Forward
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...
Digital Power Up: Capture More Sales with Local Pages
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Retailers ‘Inspired’ After Industry Gathering
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
Stars of the Industry Honored at SAF Miami 2024
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left...
Sun Valley’s Legacy Continues Under Continental Floral Greens
Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the "Spirit Series" ilex bred by...
Green Career Week Grows Relationships Between Floral Pros and Students
Last fall, Ball Horticulture Company sent five employees to a Chicago high school to talk about careers in the horticulture industry as part of the...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake Lively
Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...
Jackie Lacey Wins 55th Annual Sylvia Cup Design Competition
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Women in Floriculture Group Aims to Empower and Connect
More than 50 female floral professionals attended the kick-off event for the new group, Women in Floriculture, at SAF's annual convention in Miami...