Television news outlets helped spread the joy of Petal It Forward around the world, as seen in these on-air features. Dozens of news organizations,...
News Coverage Captures Petal It Forward’s Good Vibes
read more
Floral Industry News
Cut Shrink and Boost Profits with Smarter Care and Handling
Every stem that doesn’t make it out your shop door in an arrangement represents lost money. From sourcing to storage, small missteps in care and...
Across the World, Petal It Forward Shows ‘Kindness Is Contagious’
About 500 floral businesses from all 50 states and four countries participated in SAF's 11th annual Petal It Forward event. Hundreds of floral...
Proflora 2025 Highlights Innovation, Sustainability and Connection in Bogotá
Proflora 2025 drew more than 7,000 visitors from 60 countries to Bogotá, Oct. 1–3. Hosted by Asocolflores, Colombia’s flower exporters association,...
Change Your Business in One Day at Profit Blast
Florists gathered at Carbone Floral Distributors in April for SAF’s 1-Day Profit Blast, a one-day event designed to deliver practical business...
What Does a Government Shutdown Mean for the Floral Industry?
The federal government shutdown has entered its third week, and while flowers are still moving through ports and distribution channels, the...
Florida Growers Turn Adversity Into Innovation
Florida’s greens growers have turned more than a century of challenges into success. From a small fern experiment north of Orlando, the region’s...
SAF Urges Federal Relief for Growers Amid Economic Strain
The Society of American Florists has signed on to a broad coalition letter urging President Donald Trump and the U.S. Department of Agriculture to...
Halloween Goes Luxe as Florists Tap into Growing Consumer Demand
At Petals and Pages in Custer, South Dakota, owner Carrie Moore, AAF, PFCI, hosted a Halloween-themed broom-making class using dried florals,...
Floriculture Research Funding Restored After SAF Push
SAF Senior Lobbyist Joe Bischoff, Ph.D. (far right), worked on Capitol Hill and with USDA leaders to secure the full release of Floriculture and...
Test Market Shows Big Return On National Flower Campaign
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
Simplify Petal It Forward Prep
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward....
Florida Florist Finds Profit in Plush
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
Colombian Farms Advance Gender Equity
From medical screenings to leadership schools, farms and associations such as Asocolflores are investing in the women who make up the majority of...
Navigate Economic Headwinds to End the Year Strong
Listen to this story As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both...