Talk about tulips for long, and someone is sure to mention the 17th-century phenomenon known as Tulip Mania. It’s a good story — one that says a lot about flowers and money, and how the pass... Read more
For my latest Floral Management magazine mystery call, I went back to the Midwest and posed as a proud uncle whose niece just got a big promotion and would be moving to Hawaii. The salespers... Read more
Your point of sale system can produce many management reports. The product sales report is critical in order to manage for profitability. One great thing about the report? It’s flexible. You... Read more
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to your shop, for making a person’s day brighte... Read more
As you and your team plan for the fall holidays during the (relative) summer slowdown, you may be brainstorming ways to drive more traffic to your website. Should you hire an outside party t... Read more
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit of the floral industry. A flower shop that... Read more
Eager to stand out from the crowd as you meet with brides and grooms this summer? A solution may be growing in your own back yard: spring flowering branches. Flowering branches are available... Read more
Bringing together 35 people for a high-volume event such as Mother’s Day can be quite a task. Here are some of my tips, based on decades of experience running our family business, Stein Your... Read more
Did you know that the vast majority (90 percent) of security breaches start with a successful phishing attack? This is when a malicious individual, posing as a legitimate institution, contac... Read more
In late February, dozens of A-list actresses, including Gemma Chan, Helen Mirren, Angela Bassett, Sarah Paulson and Linda Cardellini, turned heads at the 91st annual Academy Awards in pink f... Read more