Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Jennifer Spe... Read more
In the wake of higher freight costs and limited supply brought on by COVID-19, local flower farmers are filling a much-needed fresh product gap — while florists adapt their expectations, wri... Read more
Many florists learned during the pandemic that they were able to generate unexpected profits by keeping a close eye on labor and facility costs. In the September/October issue of Floral Mana... Read more
Marigolds are the official flower of Día de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the July/August issue of Floral Management, senior con... Read more
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One piece of the puzzle often taken for grant... Read more
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on your business. The July/August issue of Flor... Read more
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have emerged. Floral Management tracks the shifts in... Read more
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How do you assess — and prepare for — the new... Read more
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The May/June issue of Floral Management feature... Read more
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people experienced unprecedented stress and feelings of... Read more
