Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
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Floral Management
Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Ace Leadership With These 5 Actions
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...
Win Back Sympathy Sales
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the...
Sharpen Your Marketing Tactics
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
Save with Smart Summertime Staffing
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can...
Protect Your Digital Work
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s...
Scientific Breakthroughs Give Sea Shipping a Boost
An increasing number of the flowers coming through Miami are entering by boat, and thanks to a slew of scientific discoveries, those flowers can now...
Flower Prep 101: Pre-Arrival Must-Dos
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many...
Create Content That Sells
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...
‘Gourd-Geous’ Design Inspiration for Autumn
Goodbye summer, hello fall! School is back in session in some areas, and stores have rolled out fall décor. Have you thought about your fall lineup...
Does Your Business Need A Checkup?
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
Convert Browsers to Buyers with Chat
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...