In the early 2000, Ian Prosser, AAF, AIFD, PFCI, faced competition from all corners, rising delivery costs and the wrong physical space for his business. He wanted to make some changes, and,... Read more
Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their creativity and show customers something unexpected.... Read more
Finding, training and — maybe most important of all — keeping great workers is one of the biggest obstacles to growth that floral profressionals face. This month in Floral Management, Glenna... Read more
When the Palliser brothers came together in 2015 to help find a new groove for their family’s longtime New York business, they faced increased competition, high customer expectations a... Read more
You and your team are deep in Valentine’s Day prep mode now, but don’t neglect online review best practices. In Floral Management magazine, Art Conforti, PFCI, recently shared why one word —... Read more
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season. Nielsen’s... Read more
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by... Read more
In the September issue of Floral Management, we share best practices in mentoring — how to select the people on your team who are best suited to become mentors, and how mentoring can differ... Read more
They’ll be here before we know it: the fall and winter holidays, one of the busiest times of the year. When you’re extra busy, that might be just the time when your staff is tempted to take... Read more
How well do you mentor your employees? Find out by scoring yourself on each of these 10 questions. Total your score and check out the results at the bottom of the chart. Read more about the... Read more