Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use some extra su... Read more
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by creating your annual budget. In the latest is... Read more
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both “Best in Show” and “People’s Choice” in the... Read more
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get their hands on this coveted product. But get... Read more
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media content creators have legions of loyal followe... Read more
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions alongside higher expenses, writes Derrick Myer... Read more
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the latest issue of Floral Management, contribu... Read more
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers spend more money and spend more often, notes... Read more
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles displays for the company’s 10,000-square-foot s... Read more
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n-go option... Read more
