As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking up a group hobby that also builds morale,... Read more
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking; and then a global pandemic comes along wi... Read more
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible — shared how their ingenuity not only got them... Read more
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the September/October issue of Floral Management... Read more
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management co... Read more
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential to use your online presence to increase s... Read more
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Jennifer Spe... Read more
In the wake of higher freight costs and limited supply brought on by COVID-19, local flower farmers are filling a much-needed fresh product gap — while florists adapt their expectations, wri... Read more
Many florists learned during the pandemic that they were able to generate unexpected profits by keeping a close eye on labor and facility costs. In the September/October issue of Floral Mana... Read more
Marigolds are the official flower of Día de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the July/August issue of Floral Management, senior con... Read more
