If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media platforms. Becoming a videographer may fe... Read more
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to shop from home. Most florists have become fa... Read more
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders, you’re missing out on sophisticated data that... Read more
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen Oudheusden, executive officer of the Floriculture S... Read more
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in Doral, Florida. Colombian by birth, Vélez ca... Read more
Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the show-stopping flower’s lifespan doesn’t have... Read more
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub, Career Connection, has a new collection of vid... Read more
Accepting tips has long been how restaurant workers make a living. Recently, the practice has become more prevalent at flower shops. In the latest issue of Floral Management, accounting expe... Read more
A slew of financial companies are contacting florists offering to file for the Employee Retention Credit (ERC), but floral industry leaders warn that some of those companies’ practices might... Read more
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the latest issue of Floral Management, Floralife’... Read more
