A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season. Nielsen’s... Read more
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by... Read more
In the September issue of Floral Management, we share best practices in mentoring — how to select the people on your team who are best suited to become mentors, and how mentoring can differ... Read more
They’ll be here before we know it: the fall and winter holidays, one of the busiest times of the year. When you’re extra busy, that might be just the time when your staff is tempted to take... Read more
How well do you mentor your employees? Find out by scoring yourself on each of these 10 questions. Total your score and check out the results at the bottom of the chart. Read more about the... Read more
Gerberas have long been a mainstay in daily orders, particularly for “Get Well” arrangements and other pick-me-up occasions, thanks to their availability in perky colors, including red, oran... Read more
In early July, millions of people in Southern California experienced two large earthquakes and 4,000-plus aftershocks. In spring, and into the summer, Midwestern residents and businesses exp... Read more
When Hurricane Irma hit Florida in September 2017, the impact on local residents and businesses was devastating and immediate. The most powerful Atlantic hurricane on record, Irma flooded ci... Read more
“Tulips have something special: they make everything pretty”— even an old pitcher or a chipped vase, says international designer Pieter Landman of Blooming Vision BV in the Netherlands. But... Read more
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with customers who are more occupied with beac... Read more