Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
How the ‘Art and Science’ of Breeding Affects Availability
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Floral Management
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Cut Key Costs to Keep Profitability Up
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions...
Tips to Design Dazzling Displays
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the...
Focus Marketing on Loyal Customers to Maximize ROI
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers...
4 Tips for Dazzling Displays
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles...
Tips for Sourcing Plants
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
Increase Sales Through Social Media Marketplaces
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...
A Beginner’s Guide to Easy and Effective Videos
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media...
Reach New Customers With These E-Commerce Trends
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to...
Your POS: The Marvelous Marketing Machine
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders,...
Sustainability in Floriculture: A ‘Responsibility and an Opportunity’
For an industry that markets nature, protecting the natural world is both a responsibility and an opportunity. That was the message Jeroen...
5 Must Reads for Floral Business Leaders
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in...
Long-Live Dahlias! Tips for Longer Vase Life
Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the...
Tech Designed to Help You Level Up
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub,...