Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Struggling to Build a Social Following? Think Like an Influencer
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Floral Management
Get Inspired With DÃa de los Muertos Designs
DÃa de los Muertos, or Day of the Dead, is a Mexican holiday that’s gained popularity in America as a way to celebrate and honor deceased loved...
Tips to Manage Your Inventory of Cut Flowers
Buying fresh flowers in bulk can save money — but only if a florist can sell the stems and minimize shrink. In the September/October issue of Floral...
Showcase the Value of Sustainable Products
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Breeding A Better Berry
Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved...
Keep Botrytis at Bay
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
Talking Points for Wedding Clients Eager to Go Green
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to...
Ward Off Inflation Woes
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit...
Snap Up Some Spring-Inspired Publicity
With the return of spring flowers and blossoming trees, why not celebrate the season by staging space in or around your shop to lure in visitors who...
Boost Web Traffic with Smart Questions
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
As Prices Rise, So Do Consumer Expectations
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...