Valerie Crisostomo, an Atlanta-based florist, content creator and founder of Black Girl Florists, says adopting an influencer mindset on social media can help build connections and expand reach.
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of Black Girl Florists, shared in the September/October issue of Floral Management.
Crisostomo believes that by sharing their expertise, florists can build relationships and reach a wider audience. Here are some of her tips to cultivate an influencer mindset on social media.
- Build relationships. Connect with farmers, wholesalers, and other florists regularly. Share your work and expertise, and be open to learning from others.
- Teach your talent. Share tips and tutorials on floral design, arrangement, and other related topics. Your followers will appreciate your insights and expertise.
- Show details. Take behind-the-scenes photos and videos of your work. Show your followers how you create your designs and what goes into them.
- Seek out partnerships. Partner with brands that your customers are drawn to. This can help you reach a new audience and promote your business.
For more tips, including how to tell your story and handle competition, read “Adopt an Influencer Mindset” in the September/October issue of Floral Management.
Amanda Jedlinsky is the managing editor of SAF NOW.
