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Is A ‘Nice’ Staff Good Enough?

For my latest Floral Management magazine mystery call, I went back to the Midwest and posed as a proud uncle whose niece just got a big promotion and would be moving to Hawaii. The salesperson and I talked about what a big move this was for my niece, and how exciting...

How to Understand and Use Your Product Sales Reports

How to Understand and Use Your Product Sales Reports

Your point of sale system can produce many management reports. The product sales report is critical in order to manage for profitability. One great thing about the report? It’s flexible. You can generate a product sales report to cover any date range, a day, a week, a...

2019 Petal It Forward Set for Oct. 23

Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to your shop, for making a person’s day brighter with flowers. Envision a local reporter calling, asking you why floral gifts...

2019 © Society of American Florists

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