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Why Passive, Impersonal Emails Land in the Trash

Why Passive, Impersonal Emails Land in the Trash

With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing — 40 times more effective than social media, according to a study done by McKinsey & Company. But if you’re too passive in your approach,...

Big Picture Planning: Are You on a Hike or a Journey?

Big Picture Planning: Are You on a Hike or a Journey?

You’ve probably heard this depressing statistic: In 2000, there were about 24,000 retail florists in the United States. By 2020, that number could drop to 12,000. In other words, 50 percent of florists will have gone the way of the dinosaurs in a 20-year period....

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