Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified simple protocols that, if widely adopted, will help tackle botrytis, so more florists receive product free of the mold. The...
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Talking Points for Wedding Clients Eager to Go Green
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to consider. In the May/June issue of Floral Management, award-winning florist Bill Schaffer, AAF, AIFD, PFCI, breaks down what...
Ward Off Inflation Woes
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit margin. Increased supply costs have prompted florists to increase prices, but at the risk of losing customers. Simultaneously,...