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Kansas Florist Partners with Local Artists to Drive Up Foot Traffic

Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming in store and some of the shop’s biggest bestsellers of the past had become less and less popular. The question: How to...

More Design Days Inspiration

More Design Days Inspiration

The word “inspirational” is operative — but participants at this year’s Florabundance Inspirational Design Days, staged annually in Santa Barbara, California, came away not only inspired but equipped with plenty of practical design ideas and business tips. With a...

Instagram Tips to Pump Up Your Wedding Business

Instagram Tips to Pump Up Your Wedding Business

Ready to pump up your wedding and event business by creating more connections and drumming up more interest on social media? Good for you! Your first stop is obvious, according to Alicia Schwede of Bella Fiori Designs in Seattle, Washington, and the Flirty Fleurs...

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