Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved variety of ilex that’s won approval from industry experts. ‘Winter Spirit’ caught the eye of judges for the Society of...
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Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time to start a family. “My thought process was that buying a business would give me extra time — yeah, right,” she laughs....
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to overtime to make it through the holiday rush,” financial expert Paul Goodman, AAF, MBA, PFCI, of Floral Finance Business...
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