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Congressional Action Days

CAD 2016

March 14 – 15, 2016, Washington, D.C.
Conference hotel: Ritz Carlton Pentagon City, Arlington, Virginia

Schedule

Monday, March 14

7:30 – 9:00 a.m.

KICK-OFF BREAKFAST

Speaker: Rich Galen, Mullings.com
Intriguing political insight is a hallmark of CAD’s opening program. This year take a look at the 2016 political environment — as seen through Rich Galen’s unique lens. Galen’s eclectic career includes running the political communications offices of (then) Speaker of the House Newt Gingrich, acting as press secretary for (then) Congressman Dan Quayle, taking an international business into emerging markets, and serving in Iraq at the request of the White House. No wonder “Mullings…Rich Who?” is considered a must-read blog by senior reporters and politicos nationwide.

9:30 a.m. – Noon

ISSUES AND ADVOCACY TRAINING

Speakers: Shawn McBurney and Lin Schmale, SAF; and Stephanie Vance, Advocacy Associates
“Lobbying is just a form of sales — with ideas as your product,” a CAD participant once said. This enlightening session is where your “sales pitch” comes together for the good of the floral industry. SAF lobbyists explain key issue talking points, and you also get a hands-on lesson in effective Hill communications from professional lobbyist trainer Stephanie Vance.

Noon – 1:30 p.m.

LUNCH

Meet with attendees from your state or region over lunch so you can talk about the best way to tell the industry’s story during your congressional appointments.

6:00 – 6:30 p.m.

FIRST TIMERS’ RECEPTION

There’s always a warm welcome waiting for new CAD participants. Take this time to get to know each other and talk with “veterans” about what to expect on Capitol Hill.

6:30 – 9:30 p.m.

SAFPAC RECEPTION AND DINNER*

Speaker: Kevin Kallaugher, The Economist and The Baltimore Sun
Watch, learn and laugh as internationally acclaimed editorial cartoonist Kal Kallaugher shares insights on politics, the economy and current events while drawing live on stage. His cartoons have engaged, enraged and entertained readers and leaders around the globe. Don’t miss this funny, memorable, interactive presentation. You might even get a cartoon to take home.

*There is an additional fee to attend this special event celebrating SAFPAC, the floral industry’s political action committee. Be sure to mark the checkbox on the registration form.

ABOUT OUR PAC

SAF’s Political Action Committee, SAFPAC, supports our lobbying efforts and brings visibility to the floral industry by contributing to the campaigns of federal candidates. To learn more, contact Drew Gruenburg at 703-838-5229; dgruenburg@safnow.org.

Tuesday, March 15

7:30 – 9:00 a.m.

GRASSROOTS BREAKFAST

Speaker: Kevin Burke, Airports Council International-North America
Get revved up for an exciting day and pick up practical tips from one of Washington’s most experienced industry lobbyists. Kevin Burke, president and CEO of Airports Council International-North America, explains how to put your best foot forward on Capitol Hill. Advocacy “guru” Stephanie Vance will also be on hand to answer questions and offer last-minute advice.

10:00 a.m. – Noon

CONGRESSIONAL APPOINTMENTS

Your time to shine!

Here’s where it all comes together. We give you a flower to wear and take you to Capitol Hill to visit congressional offices as part of your state or regional delegation.

New to “lobbying?”
SAF has you covered. We’ll match you up with a “veteran” attendee or SAF staff member who’ll be with you every step of the way on Capitol Hill.
As you talk about what’s important to your business, you’ll also
EXPAND awareness of the floral industry
BUILD support for our most critical issues
STRENGTHEN our foundation for future generations!

10:00 a.m. – 5:00 p.m.

LUNCH

Meet with attendees from your state or region over lunch so you can talk about the best way to tell the industry’s story during your congressional appointments.

6:00 – 6:30 p.m.

Hortica Insurance logoHOSPITALITY SUITE

Sponsored by Hortica Insurance & Employee Benefits
In between appointments, the Capitol Hill Club is your home base. Stop by the hospitality suite to grab lunch or a snack, check in with fellow attendees, and send thank-you messages to lawmakers and staff you visited. While you’re there, take a moment to share your experience @safcad on Facebook and Twitter.

5:30 – 7:30 p.m.

DAY’S END RECEPTION*

The Ritz-Carlton Pentagon City
Gather with fellow attendees to unwind, share experiences and frame the events of a very busy day with fascinating personal perspective.


2015 © Society of American Florists

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