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What is the size of the floral industry? 

Total Spending on floral Products (flowers, seeds, and potted plants) in billions of dollars:

2023 $72.8
2022 $65.4
2021 $57.0
2020 $47.9
2019 $41.7
2018 $35.7
2017 $34.1
2016 $32.6
2015 $31.6
2014 $30.3
2013 $29.0
2012 $27.7
2011 $26.6
2010 $26.4
2009 $25.8
2008 $28.8
2007 $30.3
2006 $29.8
2005 $27.8
2004 $25.4
2003 $24.2

U.S. Bureau of Economic Analysis 

U.S. Per Capita Spending (Flowers, Seeds, Potted Plants category):

2021 $170.88
2020 $140.93
2019 $135.77
2018 $129.19
2017 $125.41
2016 $119.93
2015 $98.36
2014 $95.28
2013 $91.68

U.S. Bureau of Economic Analysis (BEA)


 

How many florists, wholesale florists and floriculture growers are there in the U.S.? 

Industry Segments (U.S.)

Retail florist shops (latest available data- 2021) 11,593
Floral Wholesalers (estimate): 500
Domestic Floriculture Growers (in top 17 states): 8,951 (most recent data 2022)
Total value of sales across all floriculture crops (in top 17 states) $6.69 billion (most recent data 2022)

Floriculture Crops Summary Report May 2021

 


Holiday Flower Sales

Based on consumer purchases of fresh flowers and plants for holidays at all outlets.

Transactions
(of all holidays)
Dollar Volume
(of all holidays)

Valentine’s Day: Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.

30%

 

28%

 

Christmas/Chanukah 26% 29%
Mother’s Day 26% 24%
Easter/Passover 9% 6%
Thanksgiving 8% 8%
Father’s Day 2% 4%

 

More Information

  • The top domestically produced flowers and plants are detailed here.

  • A link to flower import statistics by country and stem count can be found here.

  • Additional breakdowns of imported flowers by dollar value and country of origin are available here.

  • The USDA’s annual Floriculture Crops Summary counts the top green, flowering, and bedding/garden plants produced in the U.S.

  • Additional floriculture and nursery statistical information can be found on the USDA’s National Agricultural Statistics Service website.

 


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