1 – Day Profit Blast

1-Day Profit Blast - Philadelphia Saturday, March 25

Philadelphia | Saturday, March 25, 2017

Hotel Info

Hotel ML
915 Route 73
Mt. Laurel, NJ 08054

Room Rates and Reservations: The SAF rate is $129 single/double per night plus local tax. To reserve your room, please call the hotel at 856-802-3977, and mention SAF to get the room rate or click here to make your reservation online. The cut-off date for guaranteeing the SAF room rate is Feb. 20.

1-day Profit Blast - Boston | Saturday, September 23, 2017

Boston | Saturday, September 23, 2017

Hotel Info

Boston Marriott Peabody
8 A Centennial Drive
Peabody, MA 01960

Room Rates and Reservations: The SAF rate is $179 single/double per night plus local tax. To reserve your room, please call the hotel at 978-977-9700 and mention SAF to get the room rate. The cut-off date for guaranteeing the SAF room rate is Sept. 1.

Columbus, OH | Sunday, November 6, 2016

SAF Profit Blast Sunday, November 6, 2016 Columbus, OH

Columbus Schedule

7:30 – 8:30 a.m.

Registration, Breakfast & Supplier Showcase

8:30– 9 a.m.

Opening Comments

Tim Farrell, AAF, AIFD, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, will present “Hawaii-50” at SAF Maui 2016.

9:00 a.m. – 10:30 a.m.

RSVP to Profitable Parties

Speaker: Tim Farrell, AAF, AIFD, PFCI, Farrell’s Florist
Sponsored by: Smithers-Oasis

You’re all about making event customers happy … but make sure the profit puts a smile on your face, too. Find out why hidden costs often go unrealized in florists’ party and wedding pricing structures — and how to recapture them for added profit — during this eye-opening presentation by Tim Farrell, AAF, AIFD, PFCI. The renowned floral designer will walk you through the philosophy behind his highly successful event business and explain the smart marketing, sales and production tactics that assure satisfied customers and a more than satisfying bottom line. You’ll see examples of high-impact designs and find out how to produce them cost-effectively.

You’ll learn:

  • Assess true labor costs and realize them when you make the sale
  • Create the big look customers love, with less time and effort
  • Be the florist that customers are seeking out for their events

10:30 – 11 a.m.

Vendor Spotlight/Refreshment Break/Supplier Showcase

Tim Huckabee president of Floral Strategies in New York, New York

11:00 a.m. – 12:30 p.m.

Build the Perfect Sales Script

Speaker: Tim Huckabee, AIFSE, president of FloralStrategies, LLC

 In this highly interactive session, you’ll hear typical, old-fashioned sales tactics during live test calls and then work with Tim to rewrite the conversation into a new, more professional — but conversational — sales script. Finally, hear the kind of impact it will make when Tim calls other floral shops already using the new approach.

You’ll learn:

  • Key elements of a successful encounter with a customer
  • New techniques to give each facet of the conversation energy and a polished presentation
  • How to create a natural-sounding script — and take it home so you can put it to work in your shop right away

12:30 p.m. – 1:30 p.m.

Vendor Spotlight/Lunch/Supplier Showcase

1:30 p.m. – 2:00 p.m.

Design Demo

Speaker: Tim Farrell, AAF, AIFD, PFCI, Farrell’s Florist
Sponsored by: Smithers-Oasis

2:00 p.m. – 2:30 p.m.

Vendor Spotlight/Refreshment Break/Supplier Showcase

Derrick P. Myers, CPA, CFP ownes Crockett Myers & Associates Inc

2:30 p.m.4:00 p.m.

Treasure Hunt: Finding Your Hidden Profits

Speaker: Derrick Myers, CPA, CFP, PFCI, vice president of Crockett, Myers & Associates, Inc.

Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit— buried in their costs. Retail floral financial analyst Derrick Myers, CPA, CFP, PFCI, brings his famously entertaining and easy-to-digest presentation style to a topic that most retailers love to hate: cutting costs. Derrick walks attendees deep inside the six main cost centers of a flower shop for an eye-opening look at cost of goods sold, labor, delivery, occupancy, marketing and wire service business.

You’ll learn:

  • How to understand — and use — formulas and worksheets to improve your profits
  • Time-tested cost control techniques used by hundreds of profitable florists
  • The most common — and detrimental — black holes of lost profits in every business

4:00p.m. – 4:30 p.m.

Conference Wrap Up

4:30 p.m. – 5:30 p.m.

Supplier Showcase

Columbus Supplier Showcase, Networking Breaks and Lunch

Take advantage of breaks throughout the day to visit growers, technology companies and supply manufacturers in the SAF Supplier Showcase and mix and mingle with fellow attendees.

Hortica Insurance logoHortica Insurance and Employee Benefits has very generously sponsored a delicious lunch, during which attendees can not only nourish themselves but also visit with fellow attendees and suppliers.

Columbus Registration Fees and Deadlines

By Oct. 31
SAF member $139* | Non member $189

After Oct. 31
SAF member $199* | Non member $249

Additional registrant from the same company only $99!

*Bill Doran customers who are not SAF members may enjoy the SAF member rate.


Embassy Suite Columbus – Dublin

5100 Upper Metro Place
Dublin, OH  43017
Phone: 614-790-9000





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