Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets...
Tips to Stay Strong in a Tough Economy
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Floral Management
‘White Glove’ Service That Drives Loyalty
Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the...
ISO: The Industry’s Future Leaders
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night?...
Succession Planning: Keeping the Family Ties
Many florists are second, third or even fourth generation owners of their family business. But how does a family business ensure a smooth transition...
Connect with Young Shoppers
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new,...
Building a Better Plant
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to...
Elevate Your V-Day Designs with Intriguing Pairings
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
What’s Your Exit Strategy?
There is so much to consider when planning for the sale of your business. Who will buy it? Is it wise to use a broker? Should you sell the real...
4 Ways to Start Your Meetings Right
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff...
Make an Impression with Social Ads
Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly...
4 Tips to Manage Event Work, Clients and Time — and Stay Sane
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week....
Christmas Greens: A Year in the Making
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of...
3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
Keep Profits on Track with Budgeting Basics
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...
Tips to Ensure Lovely Lilies
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both...