During the final round of the FTD America’s Cup design competition last summer, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
International Design Competition Comes to Philadelphia
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Floral Management
What’s the Best Way to Account for Charitable Contributions?
Every year you likely get many requests to donate to good causes. Retail florists seem to be especially popular targets for charitable organizations...
Extended Interview: Scott Levin and Tom Moeller
Top executives from FTD share what they’ve learned from leadership changes and restructuring, how they’re responding to rising expectations in...
Can I Stop Order-Gatherers from ‘Stealing’ My Name?
Does the following scenario sound familiar? “When you search online for my business, Paley Florist in Paley, Maryland, top results direct you to...
How to Find Holiday Drivers
Major floral holidays come with myriad challenges for retail florists: Higher volume means more potential sales, of course, but also more costs....
‘Alma’ Named Best in Show at SAF’s Outstanding Varieties Competition
Ask anyone to draw a flower, and what do you get? A daisy. So, when you encounter the perfect daisy, it feels like more than just a daisy: It...
Two Tips to Build Corporate Business
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just...
Why Passive, Impersonal Emails Land in the Trash
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
Want to Sell Millennials on B2B? Focus on Experience, Service and Personalization
By Bruce Wright What’s new in the world of B2B? For one thing, corporate clients are getting younger — and these millennial buyers want many of the...
Quick Solutions to Ethylene Blues
Ethylene can quickly shorten flower life and even destroy flowers. Common effects of ethylene exposure include premature wilting, flower/bud/leaf...