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Floral Industry News
Rising Costs Put Planting Decisions Under Pressure
Rising labor, freight and production costs are forcing South American flower growers to rethink what they plant — and whether a promising new...
Dolly Parton’s Memorial Flowers Deliver Joy Once More
Pink buckets kept floral tributes to Dolly Parton hydrated until Random Acts of Flowers volunteers could collect them and transport them to the...
5 Tactics for a Successful Petal it Forward Event
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward....
Design Across the Spending Divide
Eileen Weber, AAF, PFCI, of Lake Forest Flowers in Illinois cautions against removing the blooms customers find most appealing and instead...
The AI Visibility Playbook: Get AI to Recommend Your Business
Editor’s Note: AI is changing how customers find and choose floral businesses — and the shift is already underway. Building on the September/October...
‘New Moon’ Spray Rose Wins Best in Show at Outstanding Varieties Competition
‘New Moon’ a cream-colored spray rose presented by Rosaprima, was named Best In Show at the Society of American...
SAF Members Elect New Board and Council Representatives
(From left) Kelvin Frye of Syndicate Sales in Kokomo, Indiana; Erin Bruno, AAF, of McNamara Florist in Indianapolis; and Mark Yelanich of Metrolina...
Stars of the Industry Honored at SAF Amelia Island 2026
Floriculture Hall of Fame inductee Ian Prosser, AAF, AIFD, NDSF, PFCI (center) with members of the Awards Committee (from left) Chris...
Indiana Designer Wins Sylvia Cup Design Competition
Sylvia Cup Design Competition grand-prize winner Cindy Hall, AIFD, KMF (fifth from right); first runner-up Sambath Prom-Chiem, AIFD (fourth from...
Arizona Flower Market Named 2026 Marketer of the Year
Arizona Flower Market accepts the Society of American Florists’ 32nd annual Marketer of the Year award. From left are Smithers-Oasis President...
SAF Amelia Island 2026 Inspires ‘Fresh Ideas’ and ‘Meaningful Friendships’
SAF Amelia Island 2026 brought 493 floral professionals together Aug. 18–20 for three days of education, design inspiration, product discovery,...
Ask Aster: How Can I Prepare My Business for Changing Trade Policy?
Looking to navigate tariff changes, strengthen new industry connections or save time with AI? Try these questions on Aster, the...
New Tariffs on Canadian Imports Hits Floral Products
A new 50% U.S. tariff on a range of Canadian imports — including many floriculture products — took effect Aug. 22 after the United States and...
Obituary: Tom Moeller 1963–2026
FTD’s President of Florist Partnerships & Operations of Tom Moeller, passed away July 26. Known for his infectious smile,...