When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of losing customers and the business’s credi... Read more
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’ 1-Day Profit Blast say they valued the op... Read more
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competitions. But y... Read more
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she i... Read more
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando 2022, the Society of American Florists’ 137t... Read more
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good life-work balance. Millennials are tech-savvy... Read more
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’ convention in Orlando, Florida — the challenge... Read more
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he likes them or not — and has successfully fore... Read more
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in addition to helping run the shop is also a moth... Read more
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event in Miami... Read more
