Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and...
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market...
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners...
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily...
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry....
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S.,...
[mom_video type='vimeo' id='848731373' width='900' height='506'] Stephanie Brady, project manager at the Society of American Florists; JD Lecuona,...