Acclaimed political analyst Reid Wilson will kick off the Society of American Florists’ 39th Annual Congressional Action Days on March 11. “We are so pleased to bring Wilson to speak at CAD... Read more
Securing $1 million in new funding for the Floriculture and Nursery Research Initiative (FNRI), reinstating the Floriculture Crops 2018 Summary Report, and protecting floriculture innovators... Read more
Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of tools and techniques that help you save ti... Read more
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing wr... Read more
While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out pumpkins in favor of poinsettias in preparatio... Read more
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florist... Read more
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members to start planning their local events. The... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
Asking Congress to protect floriculture’s workforce and invest in floral research is what nearly 100 retailers, growers, wholesalers and suppliers from across the country will do on behalf o... Read more
Coming to the Society of American Florists’ Congressional Action Days in March and wondering what exactly the trade association does for the industry on Capitol Hill and how your voice can c... Read more