Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of F... Read more
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 33 states and 74 cities had commi... Read more
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals? Millennials? Baby Boomers? Which demographic mig... Read more
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of American Florists provides members with a customi... Read more
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 31 states and 57 cities had commi... Read more
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral Designers (AIFD)’s Symposium “X.” The annual event... Read more
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis, Kim Brannan was back at Stems Florist set... Read more
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this i... Read more
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an emoji-themed design class — to hammer home the messa... Read more
