Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
SAF Elevates 2024 Advocacy Presence
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days...
4 Benefits of Next Gen LIVE!
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American...
Does Next Gen LIVE! Deliver? Bosses Say ‘Yes’
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
State of the Industry: Plenty of Reason to Celebrate
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate...
‘Amistad’ Double Oriental Lily Wins Outstanding Varieties Competition
'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to...
Stars of the Industry Honored at SAF Phoenix 2023
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
SAFPAC Gears Up for Election Season with Phoenix Fundraiser
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make...
Meet the Contestants Vying for the Sylvia Cup
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition...
SAF Phoenix 2023 Taps Top Experts
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th...
5 Ways to Save Time With AI
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...
Digital Marketing That Goes the Distance
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which...
What’s Your Exit Strategy?
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s...