Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-... Read more
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by i... Read more
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the rehearsal dinner and next-day brunch? How abou... Read more
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright white chrysanthemum with a perfectly green... Read more
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education, powerful connections and creative inspiration... Read more
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base rates, and Budget gives up to 25 percent off its... Read more
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to improve your SEO? Stuff more keywords in on... Read more
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway to Boston, Massachusetts, where floral acco... Read more
Participants in the Society of American Florists’ 39th Annual Congressional Action Days, March 11-12, will head to their congressional appointments prepped with persuasion tactics from an ex... Read more