This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to capture that business? The labor market remains... Read more
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next Gen LIVE!... Read more
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American Florists. In addition to its popular annua... Read more
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought, wouldn’t it be great to pull it all toget... Read more
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the industry during the Society of American Flo... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected of them and if they are meeting those expe... Read more
Think you are too busy to leave your business for a few days? Intimidated by the idea of talking with legislators on Capitol Hill? Afraid that your voice won’t make a difference? Think again... Read more
