Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of tools and techniques that help you save ti... Read more
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing wr... Read more
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ l... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular 1-Day Profit Blast series, where they bonded... Read more
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50 milliseconds — that’s (gulp) only 0.05 seconds —... Read more
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get attention in such a crowded marketplace? It’s a... Read more
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to sales and designs? Bring a team, of cours... Read more
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the event features a design presentation that... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more