The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more
Having a hard time keeping up with Facebook? You’re not alone. That’s why the Society of American Florists partners with Crystal Vilkaitis, a retail social media expert and the o... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? Since the days of Reaganomics, ev... Read more
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among the dozens of A-listers who’ve walked the re... Read more
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis, Kim Brannan was back at Stems Florist set... Read more
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere. That approach may be effective, but it’s of... Read more
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers a... Read more
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their higher-order values. At the same time, thos... Read more
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels impossible to stay on top of everything a... Read more
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral financial analyst Derrick Myers, CPA, CFP... Read more
