As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to improve your SEO? Stuff more keywords in on... Read more
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway to Boston, Massachusetts, where floral acco... Read more
According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy couples diving into the planning process right... Read more
While in Washington, D.C., to educate legislators about issues impacting their businesses, floral industry members will have a chance to explore America’s rich history during a special netwo... Read more
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers fr... Read more
Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of tools and techniques that help you save ti... Read more
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing wr... Read more
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ l... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more