See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society of American Florists on Saturday, Septemb... Read more
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief, based on the then-approaching storm, alongside... Read more
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for the Society of American Florists’ 1-Day P... Read more
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists partners with Crystal Vilkaitis, a retail soci... Read more
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more
Having a hard time keeping up with Facebook? You’re not alone. That’s why the Society of American Florists partners with Crystal Vilkaitis, a retail social media expert and the o... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? Since the days of Reaganomics, ev... Read more
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among the dozens of A-listers who’ve walked the re... Read more
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis, Kim Brannan was back at Stems Florist set... Read more
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere. That approach may be effective, but it’s of... Read more
