Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...
California Growers, Shippers Host Buyers at Fun ‘N Sun
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for...
Out of Stock? How to Suggest Substitutions With Ease
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...
Retailers Up Average Order Values with New Products
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....
Who Will Be Crowned Best in Show?
For growers entering SAF's 2015 Outstanding Varieties Competition, Sept. 9, the next few days will entail a whole lot of packing, prepping and...
Helpful Hints & Suggestions for the PFCI Audition DVD
The PFCI Board of Trustees can only evaluate what it sees and hears on your audition presentation. Here is what the PFCI Board of Trustees is...
Industry Companies Team Up to Honor Veterans on Memorial Day
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200...
Florists Embrace Mobile — and Profitability — in Hartford
"Can I get your phone number?" Attendees representing 19 different states (and the District of Columbia) with anywhere from two to 40-plus years of...
Explore Trends, Best Practices at SAF Amelia Island 2015
Want to know what really motivates someone to reach for their wallet and buy flowers? You can find out from one of the world’s top consumer trends...
PFCI Marks 50th Anniversary with All-Star Panel
Professional Floral Communicators – International (PFCI) has gathered a star-studded panel to celebrate its anniversary. “Rise & Shine: 50 Years...
Presentation Bouquets for a Dancing Queen
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate...