While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have...
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...
Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some...
“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary,...
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in...
When taking orders for Easter lilies, ask customers if the recipients have cats and be ready with alternative gift suggestions. According to the...
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10....
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these...