This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they should forget flowers, flowers die, and thei... Read more
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promoti... Read more
“They’re ba-ack!” The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society of American Florists, when sh... Read more
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile exposure came one day after the Tim Tebow Fou... Read more
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach rank as the “biggest offenders,” said SAF Dir... Read more
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American Florists is contacting them to bring attention to... Read more
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its well-intentioned approach to philanthropy.... Read more
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers this week. As the “watchdog” of the floral... Read more
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift retailers who, especially during big holiday... Read more