When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American Florists reached out— and received an apolog... Read more
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and oth... Read more
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American Florists. “We’re pulling down the ad as we... Read more
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last Minute Flowers for Valentine’s Day,” he acted f... Read more
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed... Read more
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can forgive us. We will do better going forward.” In... Read more
The world’s largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about Valentine’s Day flowers this year. As the... Read more
Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that disparaged flowers. Society of American Floris... Read more
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers this Valentine’s Day. As the voice of the f... Read more
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an email promotion that disparaged flowers. “By... Read more