Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t...
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in...
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden...
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings...
Want to take advantage of the aid available to floriculture growers through the Coronavirus Food Assistance Program 2 (CFAP 2), but don’t know where...
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of...
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche,...
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they...
The last thing florists gearing up for Mother’s Day 2020 need is a competitor or news outlet disparaging the gift of flowers. In the runup to the...