Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop... Read more
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning Fund, an initiative of collective giving to p... Read more
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challe... Read more
Sen. Debbie Stabenow, the first woman from Michigan to be elected to the U.S. Senate, will add another “first” to her resume this fall: Member of the Michigan Floral Foundation’s Hall of Fam... Read more
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and oth... Read more
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed studying showrooms at the Dallas Market Ce... Read more
According to recent studies, eight out of 10 Americans feel stressed out — many of them chronically (68 percent experience stress weekly and 32 percent endure it daily). To call attention to... Read more
A key industry issue that Society of American Florists members discussed last month with lawmakers and congressional staff has been in the headlines again recently — and the news seems favor... Read more