Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from complications of West Nile Virus. He was... Read more
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping, cooking, writing and addressing holiday card... Read more
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article, one New York City florist addressed the c... Read more
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop... Read more
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning Fund, an initiative of collective giving to p... Read more
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challe... Read more
Sen. Debbie Stabenow, the first woman from Michigan to be elected to the U.S. Senate, will add another “first” to her resume this fall: Member of the Michigan Floral Foundation’s Hall of Fam... Read more
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and oth... Read more