Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’ needs, priorities — and budgets — drastically... Read more
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and an... Read more
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,” which launched January 29 across YouTube, F... Read more
Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from complications of West Nile Virus. He was... Read more
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping, cooking, writing and addressing holiday card... Read more
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article, one New York City florist addressed the c... Read more
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop... Read more
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning Fund, an initiative of collective giving to p... Read more
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challe... Read more