In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of Agriculture has announced new guidelines making nu... Read more
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche, director of BLOOMS flower shops for H-E-B... Read more
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you OK? “It’s part of our philosophy: No one... Read more
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play — and, well, live — in the age of an ongo... Read more
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and... Read more
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others (59 percent) and themselves (54 percent) wit... Read more
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they put out a call on Instagram asking for flor... Read more
The last thing florists gearing up for Mother’s Day 2020 need is a competitor or news outlet disparaging the gift of flowers. In the runup to the holiday, the Society of American Florists ha... Read more
Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’ needs, priorities — and budgets — drastically... Read more
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and an... Read more
