Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t...
Inflation Squeezing Your Bottom Line? Learn How to Forecast Your Future
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Floral Company News
Florists Get Recharged and Inspired in Cedar Rapids
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in...
Charlie Hall: Industry Challenges Will Continue, Spur Change
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
Election Debrief: Experts Explore How Results Could Shape Industry Issues
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden...
With Addition of Roses to GSP, Industry Businesses Stand to Save Tens of Millions
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings...
Growers Share Secrets for Successful USDA Aid Applications
Want to take advantage of the aid available to floriculture growers through the Coronavirus Food Assistance Program 2 (CFAP 2), but don’t know where...
Labor, Supply Chain Slowdowns, Online Strategies: SAF Members Share Challenges, Opportunities
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
USDA Opens Grower Aid Application Process
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of...
‘We Put Our People First’: How Empowered Workers Help H-E-B Succeed
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche,...
Head of H-E-B Floral Division to Share Team-Building Strategies
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you...
What’s the Future of Consumer Behavior? A Retail Expert Shares Clues
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Industry Economist Points to Promising Signs Post-Crisis
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
Industry Members Come Together to Support Communities in Pain
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they...
SAF Responds to Negative Floral References
The last thing florists gearing up for Mother’s Day 2020 need is a competitor or news outlet disparaging the gift of flowers. In the runup to the...