News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and oth... Read more
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed studying showrooms at the Dallas Market Ce... Read more
According to recent studies, eight out of 10 Americans feel stressed out — many of them chronically (68 percent experience stress weekly and 32 percent endure it daily). To call attention to... Read more
A key industry issue that Society of American Florists members discussed last month with lawmakers and congressional staff has been in the headlines again recently — and the news seems favor... Read more
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by iBulb, a Dutch marketing company. It was the... Read more
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an interview request from Krista Miller, a repo... Read more
Over the past four years, Westerlay Orchids has raised approximately $89,000 for the Breast Cancer Resource Center of Santa Barbara. Each fall, the company dedicates a portion of its sales o... Read more
Hallelujah! The... Read more
Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of tools and techniques that help you save ti... Read more
Want to influence how federal research dollars are spent on Consumer Horticulture? It’s simple. Volunteer to be a reviewer of Specialty Crop Research Initiative (SCRI) proposals. Anyone who... Read more