Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’...
Online, Authentic Messaging Cuts Through the Chaos
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Floral Company News
New Social Media Posts to Help Spread #Calm
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are...
Teleflora Unveils New Valentine’s Day Campaign
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,”...
Mike Suyeyasu, AAF: 1934-2020
Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from...
Teleflora Ad Honors Those Who Orchestrate Holiday Magic
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping,...
New York Florist Shares Business, Labor Advice with Forbes
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article,...
David Austin Unveils New Wedding Video
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An...
2 Fall Floral Designs that Put a New Twist on Orange
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no...
BloomNet Establishes Fund within AIFD Foundation
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning...
In Tight Labor Market, Industry Members Look for Novel Solutions
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the...
Michigan Floral Foundation Names U.S. Senator to Hall of Fame
Sen. Debbie Stabenow, the first woman from Michigan to be elected to the U.S. Senate, will add another “first” to her resume this fall: Member of...
Negative Ad Watch: SAF Responds to Companies, News Agencies
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of...
uBloom Releases 2019 Trend Synthesis
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed...
SAF Kicks Off Stress Awareness Month with ‘Flower Power Mobile’
According to recent studies, eight out of 10 Americans feel stressed out — many of them chronically (68 percent experience stress weekly and 32...
Democrats Appear Split on Minimum Wage
A key industry issue that Society of American Florists members discussed last month with lawmakers and congressional staff has been in the headlines...