Randy Tagawa (left) of Tagawa Greenhouses and Christine Guenther, AAF, PFCI, of Wildflower Stem + Sundry speak with a legislative aide in the office...
SAF Members Press Lawmakers for Research Funding and Economic Relief
read more
Uncategorized
Retailers Elevate Designs and Business Skills at SAF’s 1-Day Profit Blast
Carol Inskeep Proulx AIFD, CFD, CEJ, shared techniques at SAF’s 1-Day Profit Blast that blend artistry with efficiency to help florists create...
Experts Explain Tariff Shifts as Ecuador Agreement Offers Hope
A newly signed U.S.–Ecuador trade framework could lower tariffs on imported flowers later this year, offering cautious optimism for floral...
Florists See Mixed December Sales, Brace for a Saturday Valentine’s Day
Nearly half of floral businesses saw an uptick in December 2025 sales over the previous year, according to the Society of American Florists’...
Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities,...
Industry Pays Tribute to Floral Visionary Frank Biddle
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of...
Floral Talent to Take Center Stage in Phoenix
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
Summer Refresh: Workshop Your Way to New Customers
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...
Sympathy Trends Are Shifting. Are You Ready?
Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
Build a Business That Runs Without You
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
Boost Wedding Margins With These 8 Rules
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
CalFlowers Spins Off That Flower Feeling
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
PFCI Newsletter – April 17, 2025
A Moment of Celebration: Welcoming 24 New PFCI Inductees! I am beyond thrilled to kick off this newsletter by celebrating the 24 incredible...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...