As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has targeted relief for small businesses, and sp... Read more
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and an... Read more
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional Action Days (CAD), they’ll be advocating f... Read more
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF members reflecting on their first time at... Read more
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago celebrity designer Tu Bloom, the Grammys’ off... Read more
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society of American Florists is once again steppin... Read more
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers, including several that are *perfect* for the fir... Read more
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election affect the industry? During the Society o... Read more
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer isn’t alone in finding success in candle sales... Read more
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of awards and professional designations. And now... Read more