What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership best practices evolving during the pandemic... Read more
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and... Read more
If you’ve succeeded in securing a Payment Protection Program loan, maybe you’ve heard that the rules for getting that loan forgiven, so you do not have to pay it back, have changed. The good... Read more
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion allocated in the March 27 Coronavirus Stimul... Read more
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging indicator ahead of a major holiday that will... Read more
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has targeted relief for small businesses, and sp... Read more
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and an... Read more
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional Action Days (CAD), they’ll be advocating f... Read more
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF members reflecting on their first time at... Read more
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago celebrity designer Tu Bloom, the Grammys’ off... Read more
