When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring process for all employers. Legislation that... Read more
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and marveling at the long history of businesses ar... Read more
For floral designers attending a four-day wedding conference in Las Vegas this week, shock over the country’s deadliest mass shooting quickly gave way to action. Marisa Guerrero, AIFD, of De... Read more
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society of American Florists makes it easy for me... Read more
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed emails have been a real boon for business... Read more
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your website, blog or e-marketing materials. It’s... Read more
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward plans for Oct. 11. “We are thrilled by th... Read more
The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.” “I think perhaps this is a bit premature,... Read more
President Trump announced last week that he would rescind the Obama-era program that protects 800,000 younger undocumented immigrants from deportation. During his presidential campaign, Pres... Read more
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of Hurricane Harvey. Industry members around t... Read more
