Volunteers with the Memorial Day Flowers Foundation process thousands of flowers in preparation to place them on graves at the Arlington National...
Floral Industry Honors Fallen Soldiers With Stems on Memorial Day
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Mother’s Day Flower Purchases Hit Record High
Mother’s Day purchases of flowers and plants reached record levels despite economic uncertainty and rising costs tied in part to disruptions in...
Inflation Is Back. Is Your Pricing Strategy Ready?
SAF Chief Economist Charlie Hall, Ph.D., delivers a keynote address at a past SAF annual convention. Hall will return to the stage at SAF Amelia...
Indiana Peony Festival Creates Floral Destination and Connection
Syndicate Sales, based in Kokomo, Indiana, is a sponsor of the Indiana Peony Festival. From left, Kelvin Frye, Josh Wesner, Stacy Martin, Cara...
Obituary: Fernando “Fern” Ortega 1980–2026
Fernando Ortega (left), who twice represented the industry at SAF's Congressional Action Days, passed away May 17. Pictured with him:...
Ask Aster: Which Father’s Day promotions and products are tailored for men?
Need fresh ideas for Father’s Day merchandizing, summer promotions or handling customer requests when certain flowers aren’t in...
Use AI to Turn Video Into New Customers
Artificial intelligence is transforming video marketing, making it faster, easier and far more affordable for florists to create...
SAF Members Press Lawmakers for Research Funding and Economic Relief
Randy Tagawa (left) of Tagawa Greenhouses and Christine Guenther, AAF, PFCI, of Wildflower Stem + Sundry speak with a legislative aide in the office...
Retailers Elevate Designs and Business Skills at SAF’s 1-Day Profit Blast
Carol Inskeep Proulx AIFD, CFD, CEJ, shared techniques at SAF’s 1-Day Profit Blast that blend artistry with efficiency to help florists create...
Experts Explain Tariff Shifts as Ecuador Agreement Offers Hope
A newly signed U.S.–Ecuador trade framework could lower tariffs on imported flowers later this year, offering cautious optimism for floral...
Florists See Mixed December Sales, Brace for a Saturday Valentine’s Day
Nearly half of floral businesses saw an uptick in December 2025 sales over the previous year, according to the Society of American Florists’...
Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities,...
Industry Pays Tribute to Floral Visionary Frank Biddle
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of...
Floral Talent to Take Center Stage in Phoenix
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
Summer Refresh: Workshop Your Way to New Customers
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...