It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities,...
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of...
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...
Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
A Moment of Celebration: Welcoming 24 New PFCI Inductees! I am beyond thrilled to kick off this newsletter by celebrating the 24 incredible...
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
Hello everyone, and welcome! I'm Adam Havrilla, 2024-25 Chair of the PFCI Board of Trustees, and I'm thrilled to present our second quarterly...
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...