Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American Florists’ annual convention. The Supplier Ex... Read more
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68 others. Today, survivors and sympathizers... Read more
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American Florists post-holiday survey saying sales were... Read more
A recent feature in The New York Times paid homage to one of the world’s oldest lifeforms, tracing its prehistoric origins and different applications over the centuries, and also exploring i... Read more
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring holiday promotions underway! The Society of... Read more
Raise awareness on Women’s Day, observed annually on March 8, commemorates the movement for women’s rights, and for some, it is customary to give flowers to mothers, wives, grandmothers and... Read more
By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis. They’re also a great way to expand th... Read more
The US Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) recently announced a change in how it inspects imported plants-for-planting material, which some Society... Read more
Nevada has joined the ranks of states participating in the Society of American Florists’ 2018 Petal It Forward, officially making the effort nationwide, with events planned in all 50 states... Read more
The new deal among the United States, Canada and Mexico that updates the North American Free Trade Agreement (NAFTA) is being hailed as a win for U.S. industry — with many trade experts expr... Read more