Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
Member Spotlight: Angélique Witcher of Accent Decor in Chamblee, Georgia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Spot an Ad Bashing Flowers? Let Us Know
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
Teachers Get Resources to Talk ‘Green’ Jobs in the Classroom
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give...
Stay on Top of Tech Trends
Looking for resources to help you harness the latest tech tools for your business, from artificial intelligence to point-of-sale systems? The...
Win Back Time — With AI
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and...
Economic Outlook: Sales Down from 2022, But Better Than 2019
First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral...
SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer,...
Improve Mental Well-Being in Your Workplace
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. The Society of American Florists’...
Industry Pros Share Tips to Find Talent
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral...
Petal It Forward Gives Thousands a ‘Reason to Smile’
From Alaska to Hawaii and California to Maine, 580 floral businesses in all 50 states (and six countries) spread the joy of flowers during the...
Safeguard Your Businesses From Cyberattacks
October isn't just about pumpkin spice and fall leaves; it's also Cybersecurity Awareness Month, which aptly fits into the spookiness of the season....
Remembering Those We Lost in 2023
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Top 10 Headlines of 2023
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
Florist Gets 30 Seconds of Fame on TikTok
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit...
Florists Take to Airwaves to Promote Flowers
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
Obituary: Del Demaree 1937-2023
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations...
2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Obituary: Cheryl Van Winkle 1950-2022
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in...
Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Stories Double-Down: How to Post to Both Instagram and Facebook Stories Simultaneously
By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis....
Teleflora’s Mother’s Day Campaign Honors the ‘Role of A Lifetime’
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Students Learn About Floristry Through Petal It Forward
Floral and agricultural students are among those planning to spread flower cheer during Petal It Forward, the Society of American Florists’ annual...
SAF Members Urged to ‘Bridge the Partisan Divide’ at CAD
“Small businesses have the ability to straddle the ideological divide and influence issues.” That’s what speaker Mike Cuzzi told four dozen floral...
After Strong Christmas, Most Florists Predict High Volume Valentine’s Day
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
Industry Members Talk Local Ties, Leadership
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
Industry Financial Pro: PPP Changes Add ‘Flexibility’
If you’ve succeeded in securing a Payment Protection Program loan, maybe you’ve heard that the rules for getting that loan forgiven, so you do not...
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
62 Percent of SAF Retail Florists See Mother’s Day Sales Rise
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
SAF Continues Push for Grower Aid
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion...
Industry Leaders Discuss Holiday Supply Chain
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...
Floral Industry Expected to Benefit from Third COVID Relief Package
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
New Social Media Posts to Help Spread #Calm
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are...
Floral Community to Advocate for Research Funding at CAD
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional...
The Heat Is On: Social Messages to Drive Holiday Orders
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers,...
SAF Asks Publications, Companies to Ditch Negative Ads
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago...
CAD First Timers Make Connections in D.C.
For many, the Society of American Florists’ Congressional Action Days (CAD) is the ideal way to connect with lawmakers and industry colleagues. SAF...
Veteran Lobbyist to Talk Presidential Politics at CAD
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Golden Globes Offers Preview of Glam Looks to Come
When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give...
Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
Hundreds of Floral Pros from 41 States Gather in Florida for SAF Convention
More than 425 floral professionals from 41 states and four countries will be in Florida this week...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
Floral Pros Gather for Design, SEO, Service and Pricing Tactics
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
Suppliers, Buyers to Connect at SAF Amelia Island 2019
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American...
Florida Florists Turn Surplus Flowers into Love
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68...
Top Execs Depart as FTD Mulls Sale, Institutes Restructuring Plan
FTD announced late last week that three top executives are leaving their positions as the company reviews “strategic alternatives” for its future —...
Teamwork: Consider Partnerships to Amplify Your Petal It Forward Event
For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff's Office to hand out flowers for its...
NY Times Highlights Ferns’ History, Enduring Appeal
A recent feature in The New York Times paid homage to one of the world’s oldest lifeforms, tracing its prehistoric origins and different...
Dozens of Commercial Radio Scripts, Perfect for Spring Holiday Promos
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring...
Raise Awareness — and Sales for Women’s Day
Raise awareness on Women’s Day, observed annually on March 8, commemorates the movement for women’s rights, and for some, it is customary to give...
USDA Changes Inspection Approach for Some Imported Plant Materials
The US Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) recently announced a change in how it inspects imported...
Florists in All 50 States Plan to Petal It Forward on Oct. 24
Nevada has joined the ranks of states participating in the Society of American Florists’ 2018 Petal It Forward, officially making the effort...
Trade Experts Express Relief Over Trilateral Agreement
The new deal among the United States, Canada and Mexico that updates the North American Free Trade Agreement (NAFTA) is being hailed as a win for...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Member Experts Directory
Got a question? As an SAF member, you have access to a seasoned panel of veteran florists as well as industry suppliers, ready to offer...
Get SAF Convention Handouts Now
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on...
Winston Flowers Reveals Wedding Trends on ‘The Today Show’
Winston Flowers, a 74-year-old business with eight locations throughout the greater Boston area and New England and a new studio in New York, earned...
SAF Urges USDA to Improve Data Collection for Floriculture Crops Summary
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Blair Winner to Receive Gold Medal Award in Palm Springs
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...
Tight Knit. Bad Fit?
Here’s a variation of a question I hear from family business owners: “I hired my beloved cousin…but it’s not working out. What should I do?”...
Park Florist
Here are some additional images from our shoot at Park Florist in Takoma Park, Maryland. [images cols="three"] [image link="#" image="29610"] [image...
Actions Taken To Expand Healthcare Savings Accounts
The House Ways and Means Committee approved several bills this week that would increase the allowable uses of health savings accounts (HSAs) and...
Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
How to Really Leverage Research on Floral Consumers for Your Business
Don't you wish you could see the future of your business? Don’t you wish you could look into a crystal ball to know why shoppers abandon their...
Generate Everyday Sales with ‘Flower Power’
The Society of American Florists’ marketing tools make it easy to keep your shop in front of customers — and position florists as...
Ohio Nursery Subject of ICE Raid
U.S. Immigration and Customs Enforcement (ICE) agents arrested more than 100 employees at an Ohio gardening and landscaping company on Tuesday. The...
USDA Calls on Growers to Respond to Census of Agriculture
The U.S. Department of Agriculture (USDA) is calling on flower growers to respond soon to the 2017 Census of Agriculture. The deadline to respond...
Illinois Florist Hosts Royal Wedding Watch Party
On May 19th, all eyes will be on Windsor Castle for Prince Harry’s royal wedding to Meghan Markle, and one floral design studio is capitalizing on...
Administration Rescission Package Hits Roadblocks
A White House effort to cut previously enacted spending, including that from the Omnibus spending bill signed by President Trump on March 23, has...
Next Stop for Profit Blast: Motor City
So get ready here (we) come. The Society of American Florists’ 1-Day Profit Blast heads to Detroit, the historic heart of America’s automotive...
To Generate APW Sales, Connecticut Florist Starts Early
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
Remember to Complete Your CAD Surveys
Thanks to all SAF members who took time from their schedules to attend SAF’s Congressional Action Days this week. As Kate Penn noted yesterday in an...
Companies Cut NRA Ties After School Shooting
Major companies, including Delta Air Lines and United Airlines, have cut ties with the National Rifle Association amid intense scrutiny over the...
NAFTA Negotiations Continue
The seventh round of the NAFTA negotiations are taking place this week in Mexico City. U.S. Trade Representative Robert Lighthizer, House Ways and...
Immigration Dominates Washington
When President Trump announced in September of last year that he would end the Deferred Action for Childhood Arrivals (DACA) in March of 2018, he...
House Reauthorizes Generalized System of Preferences
The House of Representatives voted February 14 to reauthorize the (GSP) through December 31, 2020, paving the way for an end to duties on flowers...
House Reauthorizes GSP
The House of Representatives voted February 13 to reauthorize the Generalized System of Preferences (GSP) through December 31, 2020, paving the way...
Importation of Dendrobium spp. Orchid Plants From Taiwan Allowed
On January 30, 2018, The Animal and Plant Health Inspection Service (APHIS) of the U.S. Department of Agriculture announced it finalized a rule to...
Upheaval In Congress
Below is an insightful article written by long-time Washington insider Rich Galen. The article was originally published in his bi-weekly newsletter...
Congress Struggles With Bill To Keep Government Running
Last year, Congress passed legislation to temporarily fund the government through January 19, 2018. As this article goes to press, the House...
7 Simple Strategies to Improve Your Instagram Game
In less than nine years, Lily Greenthumb’s in Charlotte, North Carolina, has grown from a tiny startup to one of the most sought after florists in...
Boston Florist Uses the Force (Glow-in-the-Dark Roses) to Engage Community
Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
Mississippi Florist Helps Deck the White House Halls
For a florist in West Point, Mississippi, a recent trip to the White House was a dream nearly a decade in the making. Scott Reed of Petal Pushers...
Michigan Floral Association Names Dwight Larimer AAF, PFCI, to Hall of Fame
A visionary who helped transform the way florists and wholesalers think about, use and merchandise color was recently named to the prestigious...
Cut Out Comparison Shopping
Have you ever tried to comparison shop among mattress stores? It’s difficult and that’s by design, argues Mark Anderson, founder and president of...
President Trump Signals Support for Mandatory Use of E-Verify
When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring...
Can an Outside Hire Grow your Family Business?
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and...
Florists Create Memorial for Las Vegas Shooting Victims
For floral designers attending a four-day wedding conference in Las Vegas this week, shock over the country’s deadliest mass shooting quickly gave...
Petal It Forward Prep: Finalize Your Publicity Push
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
More Effective Email Promos in 3 Steps
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Florists in 48 States Plan 225 Local Events for Petal It Forward
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
‘Rebound’? Not So Fast.
The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.”...
Trump Administration Moves to End DACA
President Trump announced last week that he would rescind the Obama-era program that protects 800,000 younger undocumented immigrants from...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...
Protea: Go-To Flower for Hot Summer Weddings
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are...
Floral Industry Economist Pegs Chance of Recession in Next Year at 15 percent
Can the U.S. economy finally get to 3 percent growth under the Trump administration — and is that target even a worthy goal? Floral industry...
FTD Lead Floral Designer Earns American Institute of Floral Designers Designation
Premier floral and gifting company, FTD (Nasdaq: FTD), is proud to announce that Lead Floral Designer Andrea Ancel has been granted the coveted...
Golf Event Honoring Merlin Olsen Raises $65,000-plus for Lake Area
Merlin Olsen, a beloved former spokesman for FTD, was remembered last month with an annual golf event that generated more than $65,000 for a special...
Use Local Sites to Make Design Collections Pop
Trying to make your local roots more explicit? Why not create a collection of high-style designs based on familiar and popular areas of your city or...
Learn the Dos and Don’ts of Damage Control at SAF Palm Beach 2017
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face,...
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
How to Cut Summer Labor Costs Right
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for...
Petal It Forward Follow Up: Spread the News and Say Thank
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...
Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Workplace Culture: Is Yours Helping or Hindering Retention?
In recent months, Uber, the San Francisco-based tech company famous for its ride-sharing app, has come under fire for promoting a hostile work...
Teleflora Florists Prep to ‘Make Someone Smile’
For the 17th year, florists across the country will share heartfelt floral surprises with local communities through Teleflora’s annual Make Someone...
Off the Clock and On Their Smartphones
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a...
Trump Administration Begins Rollback of WOTUS
The federal government is looking into specific ways to end an Obama-era rule that expanded federal jurisdiction over pollution in streams and...
White House Moves to Dismantle Obama-Era Overtime Rule
The Trump administration is following through on campaign promises to reverse course on changes to overtime law initiated by President Obama. This...
Orlando Florist Shares Free Flowers on Anniversary of Deadly Mass Shooting
To commemorate the one-year anniversary of the country’s deadliest mass shooting, Orlando residents and visitors turned to song, prayer, community —...
Sedona Workshop Offers Chance to Improve Wedding Skills
Looking for a way to enhance your wedding floral design skills? Want to get away to Sedona? A three-day workshop presented next month...
California Flower Farm Takes Staring Role in Southwest Ads
How would you like your business to show up in a series of highly produced, very complimentary videos for a major U.S. company — at no cost to your...
Tips on How to Embrace the Digital Mindset
A few years ago, some Amazon customers complained directly to CEO Jeff Bezos about marketing emails they received that were promoting some, um,...
Floral Industry Leader Named to Influential Post at N.C. State
The winner of a prestigious award for research and education from the Society of American Florists award has been appointed associate dean and...
FTD Recognizes Member Florists Celebrating a Major Anniversary
FTD is pleased to announce the FTD Member Florists who have achieved major milestone anniversaries with the 107-year-old floral network. FTD...
For this Designer, Organization is Key
When Alanna Drzyzga first walked through the front door of Monday Morning Flower and Balloon Co. about six years ago, she thought, “I like it here.”...
At a High Society Wedding, an Overlooked Flower Shines
Have a bride who shuns gypsophila as “filler flower”? Try this one-word retort: Pippa. In a recent write-up of Pippa Middleton’s highly anticipated...
Floral Management’s Rose Guide June 2017
Floral Management Magazine will be featuring a new Rose Guide in the June 2017 issue. This new advertising opportunity will give Rose growers and...
3 Event Pricing Habits to Ditch
Pricing events is something of a science and an art, argues Mark Anderson, founder and president of FloristWare and a contributing writer for Floral...
Crayola Retires ‘Dandelion’ to Color Hall of Fame
“Not Dandelion!” That was the reaction from many consumers last week, after Crayola announced it would soon retire the bright yellow hue to its...
Leprechauns Love Flowers and Facebook Graphics
Get social media followers ready for the merriment of St. Patrick’s Day and the fun flowers the holiday brings. The Society of American Florists...
3 Easy Ways to Build Women’s Day Awareness
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
Check your Gut?
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
SAF CEO Peter Moran’s “State of the Industry Address”
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the...
Don’t Say This to Your Sales Team
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
As Democrats Take the Stage, Philly Small Business Owners Get to Work
With an estimated 50,000 visitors in town this week for the 2016 Democratic National Convention, local businesses in Philadelphia are looking to...
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
Oriental Trumpet Lilies
Within the last decade, breeders in the Netherlands have made major strides hybridizing Oriental and Trumpet lilies, producing a slew of new...
SAF Urges Help with Small Biz Health Care Costs
The Society of American Florists is voicing its support for a bill that could give some small-business owners more flexibility under a key provision...
Here Come the Pants
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Spring Clean Your Sales Lingo
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Got Costs? SAF’s 1-Day Profit Blast Provides Clear, Practical Solutions
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...
Royer’s Presents Red Cross with Hundreds of Cards, Coloring Pages for Active Military and Veterans
Royer’s Flowers & Gifts recently collected hundreds of cards and coloring pages for active military and veterans as part of the American Red...
Easy, Affordable Ways to Produce Show-Stopping Images
Every day, you do the impossible: you take flowers — nature's most beautiful creations — and make them even prettier with your creative designs....
Wholesale Company Picks Two Winners in Annual Competition
For its 2016 Design Stars competition, Mayesh Wholesale added an unexpected twist: two winners. That decision was made in advance, said Yvonne...
Don’t Be Afraid to Go ‘Greige’
"Greige," a blend of gray and beige, doesn't sound very sexy. But that's the color 2016 brides are requesting in droves, say editors at The Knot. Be...
Delaware Valley Floral Group Announces New Outside Directors
The Delaware Valley Floral Group (DVFG) has announced the addition of two new outside directors to its Board. Both individuals were selected by a...
Ecuadorean Flower Farmers Eye Volcano
A volcano, which last erupted in 1877, has the attention of Ecuadorean flower growers. Employees of farms located southwest of Cotopaxi volcano were...
Baseball Player Sends Flowers to Woman Injured by Bat
A Boston Red Sox fan recovering from a freak accident last Friday at Fenway Park received flowers this week, and the gesture has gone viral. A...