As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election affect the industry? During the Society o... Read more
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer isn’t alone in finding success in candle sales... Read more
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of awards and professional designations. And now... Read more
When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give florists insight into what’s ahead for weddin... Read more
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including some in the myrtle and bamboo families, from... Read more
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National Retail Federation and Prosper Insights & A... Read more
More than 425 floral professionals from 41 states and four countries will be in Florida this week for SAF Amelia Island 2019, the Society of... Read more
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to parti... Read more
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second quarter of 2019 — along with the prospect of... Read more
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its effort to provide high quality, cutting-edge... Read more