Editor’s note: AI is changing how customers find and choose floral businesses. Building on the September/October Floral Management feature, “Can AI...
The AI Visibility Playbook: Create Content for the Customer Behind the Prompt
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Holiday Outlook: How to Prepare for Slower Growth and Higher Costs
SAF Chief Economist Charlie Hall, Ph.D., urges floral businesses to prepare for slower holiday spending growth and higher costs by reviewing...
SAF Exchange: TV Host J Schwanke’s Tips for Meaningful Petal It Forward Conversations
What you say when you hand someone flowers can make Petal It Forward even more meaningful. In this episode of the SAF Exchange series, J Schwanke,...
Suspicious Email? Here’s What to Do Next
Editor’s note: This is the second article in a two-part series on email scams. The first article, “Three Business Email Scams and How to Spot Them,”...
Prevent Quality Problems Before They Cost You
A bent stem. A misspelled enclosure card. An arrangement that doesn’t quite match the website photo. Small quality problems can become expensive...
Ask Aster: We’re Busy, So Why Aren’t Our Profits Growing?
Looking to increase sales, bring customers back and help your team handle complaints? Try these questions on Aster, the Society of American...
SAF Urges Trade Officials to Exempt Flowers from Proposed Tariffs
The Society of American Florists is urging federal trade officials to exclude cut flowers and unrooted plant cuttings from any tariffs that could...
Summer Sales: Turn Extra Space Into Extra Sales
Editor's Note: Summer can be a challenging sales season for many florists, but it's also a time when creativity pays off. In...
New Tariff Proposal Emerges as Refund Fight Continues
Floral importers are watching two significant trade developments: a new tariff proposal that could affect imports from major flower-producing...
SAF to Induct 15 AAF and PFCI Honorees
Fifteen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. ...
Digital Defense: Take Control of Your Google Presence
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by...
How Successful Florists Stay Ahead of Change
Eileen Weber, AAF, PFCI (center), shares a tip during a session at last year’s annual convention. Past attendees say the...
Ask Aster: Where Can I Find Local Flowers?
Looking for practical ways to diversify your flower sources or prepare for seasonal staffing challenges? Try these questions on Aster, the...
Boost Profits With Smarter Giftware Choices
Petra Janssen has cultivated a profitable giftware selection at Wascana Flower Shoppe in Regina, the capital city of the western Canadian province...
Floral Industry Honors Fallen Soldiers With Stems on Memorial Day
Volunteers with the Memorial Day Flowers Foundation process thousands of flowers in preparation to place them on graves at the Arlington National...
