The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements that keep contestants coming back to parti... Read more
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second quarter of 2019 — along with the prospect of... Read more
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its effort to provide high quality, cutting-edge... Read more
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of the Society of American Florists’ 1-Day Pro... Read more
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American Florists’ annual convention. The Supplier Ex... Read more
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68 others. Today, survivors and sympathizers... Read more
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American Florists post-holiday survey saying sales were... Read more
A recent feature in The New York Times paid homage to one of the world’s oldest lifeforms, tracing its prehistoric origins and different applications over the centuries, and also exploring i... Read more
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring holiday promotions underway! The Society of... Read more
Raise awareness on Women’s Day, observed annually on March 8, commemorates the movement for women’s rights, and for some, it is customary to give flowers to mothers, wives, grandmothers and... Read more