Looking for practical ways to diversify your flower sources or prepare for seasonal staffing challenges? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get customized guidance tailored to your business: 

• How do I find and build relationships with local flower farms to diversify my supply chain?  

• How should I be staffing my shop during slower summer days? 

• How can I recruit, train, and manage seasonal employees during busy event seasons?  

The best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Whether you’re looking for sourcing strategies, workforce solutions, or operational advice, Aster delivers answers grounded in the floral industry’s best practices — not generic recommendations pulled from across the internet.