Looking for ways to boost sales, improve customer behavior and build new skills within your team? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your business: 

• How can I use in-store signage more effectively? 

• How should I encourage more pickup orders versus delivery? 

• How should I train staff who are moving from daily work into wedding design? 

The best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Whether you’re looking for sourcing strategies, workforce solutions, or operational advice, Aster delivers answers grounded in the floral industry’s best practices — not generic recommendations pulled from across the internet.