A few years ago, some Amazon customers complained directly to CEO Jeff Bezos about marketing emails they received that were promoting some, um,...
The winner of a prestigious award for research and education from the Society of American Florists award has been appointed associate dean and...
FTD is pleased to announce the FTD Member Florists who have achieved major milestone anniversaries with the 107-year-old floral network. FTD...
When Alanna Drzyzga first walked through the front door of Monday Morning Flower and Balloon Co. about six years ago, she thought, “I like it here.”...
Have a bride who shuns gypsophila as “filler flower”? Try this one-word retort: Pippa. In a recent write-up of Pippa Middleton’s highly anticipated...
Floral Management Magazine will be featuring a new Rose Guide in the June 2017 issue. This new advertising opportunity will give Rose growers and...
Pricing events is something of a science and an art, argues Mark Anderson, founder and president of FloristWare and a contributing writer for Floral...
“Not Dandelion!” That was the reaction from many consumers last week, after Crayola announced it would soon retire the bright yellow hue to its...
Get social media followers ready for the merriment of St. Patrick’s Day and the fun flowers the holiday brings. The Society of American Florists...
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the...
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...