Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail dominance — another Washington-based busi... Read more
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members to start planning their local events. The... Read more
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holid... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk —... Read more
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine country. Hosted by Visit California, The Gra... Read more
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social media — after last week’s Petal It Forward.... Read more
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to tears and squeals, along with heartfelt t... Read more
Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this year’s prize-winning campaign finally got... Read more
You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all involved. “Start by sharing an enthusiastic post o... Read more