When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season. Nielsen’s... Read more
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of the Year honors. The award, sponsored by... Read more
View this post on Instagram Coming in October! Have you signed up at safnow.org? . #societyofamericanflorists #petalitforward #floristsofinstagram A post shared by Baisch &... Read more
Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail dominance — another Washington-based busi... Read more
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members to start planning their local events. The... Read more
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holid... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk —... Read more
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine country. Hosted by Visit California, The Gra... Read more
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social media — after last week’s Petal It Forward.... Read more