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Video
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
5 Questions to Ask Your Team the Week After Mother’s Day
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Happy Holidays from the Society of American Florists!
 Getting our holiday card picture perfect wasn't as easy as it looks! Check out our behind-the-scenes video and watch us wreck- er- deck the halls...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Petal It Forward Prep: Media Outreach
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017
Laura Daluga, AIFD, puts together a spectacular bouquet at SAF’s 1-Day Profit Blast
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
SAF Leaders Express Gratitude to Longtime CEO
Click here to read the article, "SAF Leaders Express Gratitude to Longtime CEO."
Field to Vase Dinner Tour Wins Marketer of the Year
After Hurricane Irma forced the cancellation of SAF Palm Beach 2017, SAF's Kate Penn announced the coveted award, which is sponsored by Design...
Women’s Day Prep: Employ Social Media
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
Cure the Winter Blues with Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Free 15-Minute Legal Consultation for Members
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and...
CAD to Ask Congress to Support Three Key Floral Issues
Asking Congress to keep flowers affordable, protect floriculture’s workforce and invest in floral research is what 119 retailers, growers,...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...