The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a dozen businesses and news outlets that di... Read more
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies take aim a... Read more
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of American Florists an apology. To advertise it... Read more
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists reached o... Read more
When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane, Washington — from a consumer’s perspective, it’s that simpl... Read more
A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5, the president threatened to increase the cu... Read more
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S. Department of Agriculture’s recent announcement th... Read more
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an email promotion that disparaged flowers. “By... Read more
The U.S. Plant Variety Protection Act (PVPA) needs to be modernized and updated. That’s the message SAF carried to the Senate this week during a lobbying offensive with several other industr... Read more
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. A... Read more
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