The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
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Research & Statistics
In a Victory for Floral Industry, USDA to Publish 2018 Floriculture Crops Report
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....
How Will ‘Trumponomics’ Affect Industry Businesses?
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...
Two-Thirds of Retailers Saw a Dip in Valentine’s Day 2016 Sales
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be...
SAF Work with APHIS on Geraniums, Certification, Farm Bill Funds
Continuing the strong emphasis on collaboration and communication between the floral industry and the Animal and Plant Health Inspection Service...
Mother’s Day Results 2013
Sample: Retail Florists with email addresses 256 Completed Responses 8% Response Rate Survey Monkey Online Survey Mother's Day sales in 2013...
Explore Trends, Best Practices at SAF Amelia Island 2015
Want to know what really motivates someone to reach for their wallet and buy flowers? You can find out from one of the world’s top consumer trends...
More Mother’s Day Shoppers and Higher Tickets Reported
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists...