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Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of F... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? If you find yourself struggling w... Read more
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals? Millennials? Baby Boomers? Which demographic mig... Read more
Having a hard time keeping up with Facebook? You’re not alone. That’s why the Society of American Florists partners with Crystal Vilkaitis, a retail social media expert and the o... Read more
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of American Florists provides members with a customi... Read more
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 31 states and 57 cities had commi... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? Since the days of Reaganomics, ev... Read more
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this i... Read more
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach 2017, the association’s 133rd Annual Conven... Read more
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base rates, and Budget gives up to 25 percent off its promot... Read more
