Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need, at a price that I can work with?” Answers... Read more
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially during this last stretch, language tweaks can... Read more
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on track for a successful, profitable holida... Read more
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients online. During the “Leveraging LinkedIn” we... Read more
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily presence on social media — sharing heartf... Read more
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert an... Read more
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue, she has embraced a new idea: virtual design... Read more
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming and to encourage customers to linger — adap... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more