As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to improve your SEO? Stuff more keywords in on... Read more
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists partners with Crystal Vilkaitis, a retail soci... Read more
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? Since the days of Reaganomics, ev... Read more
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their higher-order values. At the same time, thos... Read more
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity for members. SAF members have until June 27... Read more
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast hosted by the Society of American Florists on A... Read more
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind... Read more
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “M... Read more
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Fl... Read more
What do other floral professionals expect for Mother’s Day sales? How is the product supply and prices? Which floral arrangements should retailers feature on their websites? Find out... Read more