Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent webinar, “Social Media Strategies for Flor... Read more
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict business closure and stay-at-home measures.... Read more
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a recent Society of American Florists webinar,... Read more
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine, the fourth-generation manager of Central S... Read more
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the crisis discussed their experiences, offer... Read more
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the president of Starbright Floral Design in New... Read more
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of: Knowing the tech you have in-store and how t... Read more
The federal government is seeking input from growers on hemp production in the United States — and the Society of American Florists is encouraging its members to be part of the conversation.... Read more
Starting January 1, 2020, a new Department of Labor rule will make 1.3 million American workers eligible for overtime pay. What does the rule mean for floral industry employers? To help answ... Read more
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to start thinking long-term at your business?... Read more