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Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring — and Father’s Day has the potential to b... Read more
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently changed the buying habits of floral consumer... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. The words “happy s... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in person — who have been in your shoes? Tha... Read more
Father’s Day (June 20) is quickly approaching, how are you drawing in customers for this not-so-typical flower-giving holiday? The Society of American Florists has inspiration to help you cr... Read more
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s 136th Annual Convention as in previous yea... Read more
This week SAF joined a coalition of agricultural interest groups in sending a letter to U.S. Senate leadership urging action on immigration reform. In March, the House of Representatives pas... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Marci Rasmussen of... Read more
Total floriculture crop value is up, and Florida leads the way in production value, according to the U.S. Department of Agriculture’s 2020 Floriculture Crops Summary released last week. Amon... Read more
