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The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining longstanding business practices almost overnight. T... Read more
Having a member of Congress visit your place of business can have a significant impact on how they view issues that are important to you. A visit can be the platform for a strong personal re... Read more
Mark your calendars! Wednesday, October 20 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative. Event veterans say now is the per... Read more
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first impression... Read more
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on your business. The July/August issue of Flor... Read more
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other gifts is a marketing tactic that takes place... Read more
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of their tech related investments. The floral in... Read more
When most people think about Congress and federal policy, they think about what takes place in Washington, D.C. — which can feel far removed from your hometown. But summer offers a way to br... Read more
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Commerce 360... Read more
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management contributor Paul Goodman examines why in the... Read more