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Seed Your Future and the Society of American Florists have announced plans to join forces to promote increased awareness of horticulture and floriculture and inspire more people to pursue ca... Read more
The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters, this year’s stress was like no other with... Read more
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing, and a member of the Society of American Fl... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
Need some marketing and merchandising inspiration now that candy hearts and “Be Mine” trinkets have passed their prime? Consider Pantone’s 2021 Colors of the Year, two shades that have many... Read more
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has only heightened the desire to purchase house... Read more
As the Biden-Harris Administration moves forward with its legislative and regulatory agenda, the Society of American Florists is making sure floriculture’s needs are heard loud and clear. On... Read more
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending with severe weather to boot. (At press ti... Read more
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via Instagram stories. The shop’s must-see IG content... Read more
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no exception. With the backdrop of an ongoing global... Read more