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When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you OK? “It’s part of our philosophy: No one... Read more
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the staff had one reaction: Bring on the move... Read more
How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play — and, well, live — in the age of an ongo... Read more
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of Tillie’s Flower Shop in Wichita, Kansas, who of... Read more
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some happiness to her hometown, while simultaneously... Read more
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of surplus flowers to give to essential workers, s... Read more
As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated for floriculture growers to receive direct... Read more
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and... Read more
Looking for some lighthearted, flower-friendly news to share on your social platforms this week? How about a story about a venerable Spanish arts institution transforming a musical performan... Read more
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients online. During the “Leveraging LinkedIn” we... Read more
