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Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their community in Muncie, Indiana. So, it didn... Read more
Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019. “The past year and a half have been so chal... Read more
You might not be able to do much to reduce the rising costs of flowers, hard goods or even your electric bill. But there is one expense that presents an opportunity for cost savings: ground... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Jennifer Spe... Read more
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the Delta variant causes an increase in cases thr... Read more
Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create something beautiful. In the end, one winner wil... Read more
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for supply chain challenges. At Capitol Hill Fl... Read more
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for the Oct. 20 event? Here are a few reasons yo... Read more
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in love with wh... Read more
