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As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? In a March 31 Society of Ame... Read more
As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry businesses have found ways to successfully advo... Read more
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on their feet. “Congress wants companies to s... Read more
A $2 trillion COVID stimulus package is now law—and it includes targeted relief for small businesses, and specific mention of relief for “specialty crops” in agriculture. SAF has been on the... Read more
In Alexandria, Virginia, Helen Olivia Flowers has been hosting “virtual” workshops for adults and kids. Online flower workshops. Educational ideas for homebound kids. Delivery partnerships w... Read more
The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a March 26 Society of American Florists web... Read more
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has targeted relief for small businesses, and sp... Read more
Spring crops are planted. Trucks and planes are still moving — on modified schedules. But with states and municipalities strengthening social distancing measures and government-mandated busi... Read more
The Society of American Florists has created a robust suite of online resources to support the floral industry through the COVID-19 crisis. Information available includes state-by-state link... Read more
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak for couples, their loved ones — and their... Read more