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From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bottom line. T... Read more
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The Society of American Florists’ second course... Read more
Take a glance at a few headlines and it can be hard to make sense of what’s happening with the economy. For instance, inflation was down from 8.2 percent in September to 7.7 percent in Octob... Read more
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a new mother. “When I got word that a floral s... Read more
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use some extra su... Read more
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package. The Holiday Planning Package includes: A col... Read more
While some elections still remain undecided, the make-up of the next Congress is becoming more clear — along with the potential path forward for the Farm Bill, an increase in funding for the... Read more
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of time fighting with the business’s website. I... Read more
Black Friday and Small Business Saturday is next week, giving retail florists an opportunity to push the “shop local” message, get customers in-store, and net holiday sales. But how are flor... Read more
A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by creating your annual budget. In the latest is... Read more
