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Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong to the Society of American Florists. The B... Read more
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic forecast, projecting that retail industry sal... Read more
President Barack Obama’s official presidential likeness has a decidedly flower-friendly look. The portrait, painted by Kehinde Wiley and unveiled this week at the National Portrait Gallery,... Read more
When women’s apparel company LOFT told Instagram followers to “Buy yourself flowers,” the floral industry applauded. Now LOFT’s sister brand is getting in the act with its own flower-friendl... Read more
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly declare their love on a huge billboard, ri... Read more
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they should forget flowers, flowers die, and thei... Read more