The Society of American Florists’ push for federal economic assistance for floriculture growers reached a key milestone July 22, when the House...
SAF Pushes for Economic Relief for Floriculture Producers
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Floral Industry News
Ask Aster: How Can I Build My Team’s Phone Confidence?
Looking for ways to strengthen your team’s sales confidence, protect your wedding profit margins and connect with customers? Try...
Survey: Floral Industry Adapts as Costs Rise and Optimism Holds
Rising costs, economic uncertainty and pressure on profit margins are challenging floral businesses in 2026, but industry...
Proposed 50% Tariffs Could Hit Canadian Floral Imports
A new 50% tariff on hundreds of products imported from Canada could have significant implications for the U.S. floral industry if it takes effect...
Seed to STEM Gives Educators an ‘Eye-Opening’ Look at Horticulture Careers
Educators participating in Seed Your Future’s Seed to STEM program tour Lucas Greenhouses in Monroeville, New Jersey, where they explored the...
New Resource Center Helps Florists Combat Deceptive Order Gathering
As deceptive order-gathering tactics become more sophisticated — from misleading online ads and websites to caller ID spoofing and impersonation...
Cultivate Connections with Local Flower Growers
As more flower farms emerge across the country, florists have new opportunities to diversify their sourcing, strengthen...
Summer Sales: Turn Christmas in July Into Holiday Success
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
What Makes an Ownership Transition Succeed?
Acquisitions and ownership transitions are reshaping the floral industry as businesses look for new ways to grow, owners plan...
SAF Urges Trade Officials to Exempt Flowers from Proposed Tariffs
The Society of American Florists is urging federal trade officials to exclude cut flowers and unrooted plant cuttings from any tariffs that could...
SAF Members to Elect New Volunteer Leaders
It's time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association's priorities,...
Digital Defense: Turn ‘Near Me’ Searches Into Sales
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by deceptive...
Ask Aster: Should I charge for wedding samples?
Looking for ways to communicate value, improve your online presence and make smarter business decisions? Try these questions on Aster, the Society...
Are You Leading the Change — or Chasing It?
Barry Gottlieb (left) and Mike Lee (right) will challenge attendees to think differently about leadership, change and the future at SAF Amelia...
Is Your Lack of Technology Costing You Sales?
If your flower shop is still relying on paper files, handwritten notes and memory to manage customer orders, it may be costing you more than you...