Volunteers with the Memorial Day Flowers Foundation process thousands of flowers in preparation to place them on graves at the Arlington National...
Floral Industry Honors Fallen Soldiers With Stems on Memorial Day
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Floral Industry News
Mother’s Day Flower Purchases Hit Record High
Mother’s Day purchases of flowers and plants reached record levels despite economic uncertainty and rising costs tied in part to disruptions in...
Inflation Is Back. Is Your Pricing Strategy Ready?
SAF Chief Economist Charlie Hall, Ph.D., delivers a keynote address at a past SAF annual convention. Hall will return to the stage at SAF Amelia...
Indiana Peony Festival Creates Floral Destination and Connection
Syndicate Sales, based in Kokomo, Indiana, is a sponsor of the Indiana Peony Festival. From left, Kelvin Frye, Josh Wesner, Stacy Martin, Cara...
Obituary: Fernando “Fern” Ortega 1980–2026
Fernando Ortega (left), who twice represented the industry at SAF's Congressional Action Days, passed away May 17. Pictured with him:...
Ask Aster: Which Father’s Day promotions and products are tailored for men?
Need fresh ideas for Father’s Day merchandizing, summer promotions or handling customer requests when certain flowers aren’t in...
Use AI to Turn Video Into New Customers
Artificial intelligence is transforming video marketing, making it faster, easier and far more affordable for florists to create...
Obituary: Richard Salvaggio 1948-2026
Throughout his career, Rich Salvaggio, AAF, AIFD, PFCI, CAFA, mentored and inspired countless professionals, including (from left) Lottie McKinnon,...
SAF’s Floriculture Priorities Advance on Capitol Hill
SAF members met with 11 congressional offices April 14 to discuss floriculture’s priorities. From left to right, James Santoli of Jet Fresh Flower...
Negative Publicity Watch: SAF Pushback Prompts Headline Change
SAF reached out to 13 companies and one media outlet that bashed flowers to promote Mother’s Day gifts. One of the nation’s largest lifestyle...
Is National Marketing Changing Floral Buying Habits?
That Flower Feeling last fall launched its second campaign, “Just Add Flowers,” to highlight the joy of giving and receiving flowers. In this...
Rising Costs and Changing Customers Push Floral Businesses to Adapt
The floral industry is facing mounting pressure from nearly every direction: higher operating costs, changing consumer behavior, labor...
Transform Your Shop into a Retail Experience
At Petals and Pages in Custer, South Dakota, Carrie Moore, AAF, PFCI, SDCF, blends books, blooms and thoughtfully selected gifts — like cozy coffee...
Ask Aster: How do I remarket to Mother’s Day buyers this summer?
Wondering how to use Mother’s Day sales data to improve next year? Want to improve customer loyalty for better summer sales? Or concerned about cash...
Could Your Idea Win the Industry’s Biggest Marketing Honor?
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their refillable vase program....