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The San Francisco Board of Supervisors passed a resolution yesterday aimed at solving a problem facing Bay Area floral industry business owners, community members, development companies and... Read more
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday survey said sales for those holidays incr... Read more
Your bookkeeper is already a QuickBooks expert — there’s no reason for you to know the nitty-gritty details of the accounting software, right? Think again, said Michael Pugh, AAF. “As the ow... Read more
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching out to offer comfort. On Friday, members o... Read more
A local florist — and longtime Society of American Florists member — was a featured speaker at an event last week in Washington, D.C., that commemorated the 50th anniversary of the assassina... Read more
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to b... Read more
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has generated more than 900,000 impressions on In... Read more
Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of sales to be won, but you have to start the mo... Read more
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing exercise, he timed how long it took to pull up t... Read more
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic that’s ready to spend significantly on the... Read more