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The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses, “Orientation and Onboarding” and “SEO: Th... Read more
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by product shortages and record-high inflati... Read more
Seed Your Future’s fifth annual plant drawing contest captured the imaginations of a record 6,050 children — a 36 percent increase from 2021 — opening their eyes to the possibilities of plan... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are d... Read more
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will affect availability and pricing of flowers.... Read more
Millions of viewers across the country who tuned in to the Today Show last week heard some practical advice from the Society of American Florists about purchasing flowers for Mother’s Day —... Read more
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind greeting cards, with 72 percent of those surv... Read more
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9 billion in spending. To help fulfill that hu... Read more
