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Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works in partnership with the Society of Americ... Read more
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays — and looks ahead to Valentine’s Day. Those wo... Read more
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a theme of togetherness for its latest ad, “... Read more
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking up a group hobby that also builds morale,... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers and wholesalers interviewed for this article... Read more
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will the marketing look like? These are some o... Read more
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking for people,” she says. Her postings on Fac... Read more
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking; and then a global pandemic comes along wi... Read more
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent s... Read more
