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In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for them to give away — as part of the... Read more
The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history in the floral industry and with S... Read more
The Society of American Florists’ annual fundraiser for its political action fund tallied almost $47,000 in contributions, pledges and sponsorship dollars at SAF Phoenix 2023 — bre... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing chat, says Renato Sogueco, AAF, P... Read more
The Society of American Florists’ ninth annual goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share th... Read more
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate Penn, during the State of the Indust... Read more
‘Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to win the Society of American... Read more
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida Professor Emeritus Terril Nell, Ph.D., A... Read more
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the winner of the Society of American Fl... Read more
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