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It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing events and content to identifying industr... Read more
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who stuck it out are feeling the pressure. A... Read more
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of sun a bud was exposed to can alter colorin... Read more
Color and commercial appeal, stem and foliage, bloom, and overall quality — those are the four categories on which entries in the Society of American Florists’ Outstanding Varieties Competit... Read more
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their commitment to the floral industry. Fifteen pro... Read more
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage your... Read more
The U.S. floral industry is experiencing disruptions in fresh product from Ecuador because protesters in and near the country’s capital of Quito are blocking roads and reportedly vandalizing... Read more
Signing bonuses. Flexible schedules. Record high wages. Despite businesses’ unprecedented attempts to lure workers the past two years, much of the U.S. labor force is not eager to return to... Read more
When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his authority because he felt his age and lack of ex... Read more
An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social media. Those content strategies can drive m... Read more
