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After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American Florists survey about spring holidays, near... Read more
After a year-plus of re-engineering operations to adapt to social distancing, record high (or low) sales and skeleton crews – all amidst social isolation – many in the floral industry would... Read more
The Easter Bunny delivered great sales for the floral industry this year, with many retailers reporting increases above both 2020 and 2019 sales marks. A recent poll by the Society of Americ... Read more
In a remote COVID working environment, the role of administrative professionals has been elevated — and florists can use Administrative Professionals’ Week to help them get the recogni... Read more
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving flowers is a great way to build a strong, las... Read more
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need, at a price that I can work with?” Answers... Read more
There has been a lot of fallout from the global COVID-19 pandemic that has rippled through just about every industry. For the floriculture industry, that’s proven both positive — increased c... Read more
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin. Here are few first steps to position your... Read more
Recruiting and retaining employees has never been more difficult. And for two generations, there’s been a decline in floral design interest among our youth, creating a dire situation for th... Read more
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your floral industry peers to send these message... Read more