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Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’ Petal It Forward. If you were among those flo... Read more
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to rise during the Christmas season. Ten per... Read more
One flower shop in Pennsylvania is making sure more than flowers will be on the table this Thanksgiving. Matlack Florist will donate a portion of the proceeds from a trio of autumn arrangeme... Read more
How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in those tools and buying behavior mean for... Read more
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their businesses Oct. 21 through the Society of Ameri... Read more
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It Forward. The feel-good initiative has a s... Read more
What’s a holiday season without wreath workshops in our design room — or centerpiece classes in your showroom? For many florists around the country, this year’s very COVID Christmas means re... Read more
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest f... Read more
Voting is a beautiful right and duty. To illustrate that point and to celebrate those submitting mail-in ballots, last week florists in Pennsylvania, New York and New Jersey adorned mailboxe... Read more
Fundraising is just one more thing that’s gone virtual this year, and luckily for florists, politicians still need their red, white and all the hues (and support for local businesses)... Read more
Thank you for reading “Tim’s Calling” in Floral Management! Before you access the audio file for this month’s call, please tell us a little about yourself: