Democrats won control of the House and Senate in the Nov. 3 midterm elections, as voter frustration over high living costs helped fuel gains for the...
What Could the Election Results Mean for Floral?
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Floral Industry News
Growers Gain Flexibility Managing Chrysanthemum White Rust
After more than a decade of advocacy by the Society of American Florists and other industry groups, U.S. chrysanthemum growers are gaining relief...
Floral Businesses Build a More Sustainable Future
Did you know that nearly 62% of survey respondents said they would be more willing to purchase from an environmentally friendly floral provider? ...
Holiday Prep: Don’t Let Scams Steal Sales
A large holiday order can look like welcome revenue — until the customer overpays and asks the florist to send the difference to a driver or event...
Ask Aster: How can I sell higher-priced arrangements without being pushy?
Looking to streamline holiday deliveries, build your team’s customer service skills or help customers see the value in a higher-priced arrangement?...
Petal It Forward Creates Moments ‘Incredible to Witness’
From nursing homes and cancer treatment centers to shopping malls and city streets, Petal It Forward participants shared flowers — and gave...
Ask Aster: How do I decide whether new technology is worth the investment?
Looking to generate repeat business, learn from your customers or evaluate a new technology? Try these questions on Aster, the Society of American...
Staying Connected to the Industry Just Got Easier
Want to catch up on industry news, exchange ideas with other floral professionals or find your next educational opportunity? The new SAF Now app...
Turn Social Media Comments Into Qualified Leads
What if one word in an Instagram comment could turn a casual follower into your next customer? For florists looking to generate more leads without...
Profit Blast: Learn Smarter Buying, Better Merchandising and More Profitable Design
Derrick Myers, PFCI, presents at SAF’s 1-Day Profit Blast in March at Potomac Floral Wholesale in Silver Springs, Maryland. Myers returns to the...
Could Your Business Recover From a Data Loss?
If your shop’s computer failed tomorrow, could you recover your customer list, order history, design recipes and standing orders? How quickly could...
The AI Visibility Playbook: Make the Most of AI Referrals
Editor’s note: AI is changing how customers find and choose floral businesses. This is the final installment of SAF’s four-part AI Visibility...
The AI Visibility Playbook: Create Content for the Customer Behind the Prompt
Editor’s note: AI is changing how customers find and choose floral businesses. Building on the September/October Floral Management feature, “Can AI...
Holiday Outlook: How to Prepare for Slower Growth and Higher Costs
SAF Chief Economist Charlie Hall, Ph.D., urges floral businesses to prepare for slower holiday spending growth and higher costs by reviewing...
SAF Exchange: TV Host J Schwanke’s Tips for Meaningful Petal It Forward Conversations
What you say when you hand someone flowers can make Petal It Forward even more meaningful. In this episode of the SAF Exchange series, J Schwanke,...
