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SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences – and it’s time to elect the next crop of S... Read more
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to the topic (Wednesday, July 29) during its Re... Read more
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding opportunities, including the PPP loan, a... Read more
Springtime is usually a robust period at Monday Morning Flower & Balloon Co. in Princeton, New Jersey. This year, of course, much of the shop’s planned spring revenue disappeared. Becaus... Read more
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche, director of BLOOMS flower shops for H-E-B... Read more
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists and the Floral Marketing Research Fund, of... Read more
When a Los Angeles-based artist was looking for a way to give back and bring comfort to hospital workers in hard-hit areas of the pandemic, he turned to his canvas — and to flowers. The Wash... Read more
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership best practices evolving during the pandemic... Read more
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is uniquely positioned to gain market share and b... Read more
Find a way to embrace change. Keep your plans fluid. Watch your financials. Those are three lessons that longtime floral industry member Jennifer Barnard of Tillie’s Flower Ship in Wichita,... Read more
