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Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have. That was the advice from florists, wholesalers, importers and other... Read more
What makes a houseplant purchaser gravitate to one plant over another? Do consumers care about houseplant containers? Are they buying plants as gifts or home décor? Those are a few of the qu... Read more
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by CalFlowers (the California Association of Flower G... Read more
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a profit? Industry professionals shared their... Read more
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these flowers or whatever they decide to do,” say... Read more
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers to order early and celebrate their love wit... Read more
Valentine’s Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years of pandemic sales in the rearview mi... Read more
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can get in on the action, too, and new findin... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspira... Read more
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in part because of the pandemic. In the lates... Read more
