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Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of: Knowing the tech you have in-store and how t... Read more
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election affect the industry? During the Society o... Read more
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future flower purchases. “The birthday bouquet he ha... Read more
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine, manger and wedding coordinator of Central... Read more
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays such as Valentine’s Day. In recent years,... Read more
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry. Society of American Florists members have l... Read more
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer isn’t alone in finding success in candle sales... Read more
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of awards and professional designations. And now... Read more
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why it’s so critical for lawmakers to hear direct... Read more
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits Society of American Florists President Chris... Read more