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What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are shaping consumer demand, and how can your busine... Read more
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a florist with much of her style inspiration. “Flo... Read more
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key growth areas identified by the 135-year-old tra... Read more
While attending an event last week in Salinas, California, a member of the Society of American Florists’ board of directors got some valuable facetime with Rep. Sanford Bishop (D-Georgia), c... Read more
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American Florists. Doyle worked for nearly two dec... Read more
Sure, handing out flowers for Petal It Forward on Oct. 23 will definitely draw attention, and if you want to make the job easier for your happiness ambassadors, help them stand out with matc... Read more
Plants received a prominent plug last week when the Washington Post named them excellent stress busters. An article in the paper’s home and garden section offered 10 science-backed design ti... Read more
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top industry innovators, all under the age of 40. One... Read more
It was a nerve-wracking holiday weekend for importers, growers, wholesalers, retailers, suppliers and transportation companies in Florida and along the southern East Coast, as Hurricane Dori... Read more
Who wouldn’t want the job of making people happy? That’s exactly what happiness ambassadors get to do Oct. 23 on Petal It Forward day. How you select your happiness ambassadors depends on a... Read more