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The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual convention. The plan, the result of a year-long, co... Read more
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral professionals who are typically behind th... Read more
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by i... Read more
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia Island 2019 the association’s 135th Annual Conv... Read more
School is out, temps are up, and people are looking for inside activities. One Pennsylvania flower shop has found a way to turn these seasonal truths into benefits for the business. Starting... Read more
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July week has become a time to gather for the... Read more
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost, say florists who’ve participated in the “ran... Read more
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals who will be honored with induction into Pr... Read more
The Society of American Florists will honor eight floral industry leaders who give back to the industry, their local communities and organizations such as the American Cancer Society, United... Read more
If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years, chances are, you talked with Krissy Doyle, the... Read more