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Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of F... Read more
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face, the sound of his wails and United CEO Car... Read more
Thanks to two Society of American Florists members, the floral industry had a seat at the table for an important discussion with an influential California congressman on crop protection, imm... Read more
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 33 states and 74 cities had commi... Read more
The Society of American Florists’ chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the industry’s national trade association.... Read more
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more