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The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history in the floral industry and with S... Read more
The Society of American Florists’ annual fundraiser for its political action fund tallied almost $47,000 in contributions, pledges and sponsorship dollars at SAF Phoenix 2023 — bre... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate Penn, during the State of the Indust... Read more
‘Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to win the Society of American... Read more