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Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event in Miami... Read more
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders, you’re missing out on sophisticated data that... Read more
Momentum is building for the industry to secure one of the largest funding increases in the history of the Floriculture Nursery & Research Initiative. The Senate recently included a $1.5... Read more
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect the integrity of the flower by keeping it in... Read more
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants and foliages, which a panel of judges scrut... Read more
Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of floral indus... Read more
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new opportunities to generate revenue, experts say.... Read more
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by — and designed exclusively for — the next ge... Read more
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer deliveries. And in these turbulent times,... Read more
With inflation hitting record highs and flower sales slowing, it’s especially important for florists to be astute when it comes to sales forecasting, cost of goods, and wage control. Just as... Read more
