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Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the third in a series appearing in SAF News Now about how to use AI for your business. How do you e... Read more
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time to start a family. “My thought... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of American Florists’ survey about 2... Read more
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the business. “There are much easier way... Read more
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to overtime to make it through the holiday... Read more
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the Best in Show, Best in Class and Bl... Read more
As the calendar flips to the month of giving thanks, one florist’s success story serves as a reminder that giving back to the community can come full circle. “Our community support... Read more
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales. The Holiday Planning Package inclu... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.