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The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs 2018, the association’s 134th Annual Conve... Read more
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the warmth of the desert sun — but their thoug... Read more
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine thrust flowers in the spotlight with its co... Read more
For growers, finding — and keeping —quality workers is a tough hurdle. At Len Busch Roses in Plymouth, Minnesota, labor has become a challenge in recent years as unemployment rates have plum... Read more
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a do-gooder in your community? Then look no... Read more
Fans of the “The Today Show” recently got a flower-friendly reminder in their inboxes. In an email titled “The secret to waking up in a good mood,” producers of the popular news and morning... Read more
A major national newspaper recently highlighted the challenge of engaging younger professionals in horticulture fields — and the potential rewards of the myriad career paths within the flora... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of the Industry Awards Dinner on Sept. 15 at SA... Read more
How has business been for the first and second quarters of 2018? For the 208 industry members who weighed in on the Society of American Florists’ latest economic survey, the news is good, bu... Read more