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How are floral industry members tackling the new challenges in finding, training and keeping a stable workforce in the COVID environment? How has the pandemic disrupted the supply chain — an... Read more
Members of the Society of American Florists elected nine members to positions on the association’s Retailers, Wholesalers and Growers Councils this week. “SAF relies heavily on our volunteer... Read more
Wildfires continue to wreak havoc on communities along the west coast of the United States and Canada, with dangerous flames and smoke-filled air creating life-threatening conditions, and sk... Read more
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured days: Petal It Forward. The owner of Baker Fl... Read more
Today’s current events read like a laundry list of misery and despair: wildfires, protests, riots, deep political divides and — lest you forgot — a global pandemic. A new contest hosted by t... Read more
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the site. But the truth is, you’ll need to do more... Read more
Add “hygiene theater” to your 2020 glossary of terms, right after “herd immunity” and right before “social distancing.” Hygiene theater is the catch-all term for the sense of safety one gets... Read more
It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On Instagram, Pinterest, Twitter and TikTok, the ne... Read more
One secret to success for hosting a local Petal It Forward event on Oct. 21? Don’t be afraid to ask suppliers and industry vendors to partner up — they most likely want to support your local... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers around the country in a year tha... Read more
