A worker harvests alstroemeria at a Colombian farm. Growers face new cost pressures following a record 23.7% increase in the country’s minimum wage....
Record Wage Hike in Colombia Adds Strain to Floral Supply Chain
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Floral Industry News
Florists Convene in D.C. to Sharpen Strategy and Boost Growth
SAF’s 1-Day Profit Blast brings together four expert presenters focused on smarter design, stronger leadership, cost control and increased...
Train Staff to Grow Sales With Emotion
A friendly, reassuring sales clerk, solid professionalism and a ready-to-buy customer should have added up to a home run sale. Instead, an...
Lane DeVries Shares Hard-Won Lessons in New Memoir
Lane DeVries, former owner of Sun Valley Floral Farms, published a book chronicling his storied career as a grower. ...
Want to Increase Sales? Stop Buying on Instinct
Floral trend-spotter Talmage McLaurin, AIFD, will build on his 2026 Flower Trend Forecast during his presentation at Next Gen LIVE! in February in...
2025 in Review: Business Consolidations and Changes
This year, the floral industry navigated a wave of structural change, with consolidations, expansions and rebrands transforming how companies...
2025 in Review: 10 Themes That Defined the Year
In 2025, the floral industry navigated another year of unpredictability — defined by economic headwinds, shifting trade policy and inflation — yet...
2025 in Review: Remembering Those We Lost
Two men whose vision helped redefine how flowers are sourced, sold, and supported across the U.S. floral industry passed away this year. Frank...
2025 in Review: SAF’s Big Wins
In a year shaped by continued economic uncertainty, shifting trade and regulatory pressures, and rapid change across the floral marketplace, the...
SAF Flags Missing Content in AP Sustainability Story
SAF responded to this Associated Press feature by sharing up-to-date insights on certified farms, carbon footprint research and industry-wide...
Feelings at Work? Yep. EQ Has the Answer
A designer storms out of the back room, frustrated that her ideas for a wedding installation were dismissed by a co-worker. Minutes later, a...
From Slow Sales to Seasonal Saves, Florists Get Creative
Soft Thanksgiving sales, financial insecurity and stiff competition with nonfloral retailers are dampening florists’ expectations for December...
Pantone’s Peaceful White Gets a Not-So-Quiet Reception
Rose Hill Flowers in Nashville, Tennessee shared this all-white centerpiece following Pantone's announcement of Cloud Dancer. All is calm. All...
Keep Holiday Cash Flowing into the New Year
The holidays bring a welcome revenue surge — but what happens when the tinsel settles and January arrives? “For most florists, the calendar...
5 Ways Seed Your Future is Growing Interest in Floral Careers
Teachers who participated in the 2024 Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...