SAF Phoenix 2025 convention attendees will have the opportunity to meet with dozens of vendors at the Supplier Expo. Jonathon Boundy has been to...
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Floral Industry News
SAF Amplifies Florists in National Mother’s Day Coverage
Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
Master the Metrics That Drive Profitability
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul...
Is Your Marketing Worthy of A $5,000 Cash Prize?
Tiger Lily Florist in Charleston, South Carolina, won the 2024 Marketer of the Year contest for it's community-rooted marketing. Owner Lisa Hays...
Turn Uncertainty Into Opportunity at SAF Phoenix 2025
SAF Chief Economist Hall, Ph.D., will break down economic trends and provide clear, actionable insights on interest rates, consumer spending...
Talking Tariffs: What to Say This Mother’s Day
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this...
Make Mom’s Day — and Win a Customer for Life
Staff at Lake Forest Flowers are working diligently to maximize its share of anticipated Mother’s Day sales. “We started calling our customers last...
CalFlowers Spins Off That Flower Feeling
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
Mother’s Day Campaign Reminds Adults They Were Never Alone
https://youtu.be/X_lFftSwobg?si=qAyf8Zr3nEAGxveq A child’s first steps. Learning to ride a bike. High school graduation. Teleflora’s new Mother’s...
See an Ad Smearing Flowers? Tell SAF
As the watchdog of the floral industry, SAF asks businesses to reconsider their Mother's Day marketing without disparaging flowers. These companies...
Florists Get Prepped and Inspired Ahead of Mother’s Day
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
SAF Launches New Course to Boost Digital Marketing
One of the busiest holidays is right around the corner. Is your digital strategy sharp enough to capture online shoppers looking for Mother’s Day...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Shifting Tariffs Reshape Floral Businesses
(AI Photo) In the past month, about 75% of Nick Fronduto’s time has been spent on tariff-related activities related to Jacobson Floral Supply, a...
Drive Sales With Spring Promotions
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home...