Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
SAF Explains New Federal Overtime Pay Regulations
Starting January 1, 2020, a new Department of Labor rule will make 1.3 million American workers eligible for overtime pay. What does the rule mean...
SAF Webinar Tackles Missteps in Service — and How to Fix Them
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
3 Spring Design Trends to Perk Up Sales
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry...
Potential Pitfalls in Independent Contractor Classification
Many businesses have chosen to classify some on their payrolls as “independent contractors” instead of traditional employees. The distinction is...
Changes To Meals And Entertainment Tax Deductibility
As noted in the December 22, 2017 Week In Review, the Tax Cut and Jobs Act passed by Congress made significant changes to many portions of the tax...
Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...
Can Facebook Messenger Bots Make You More Productive?
How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this...
New SAF Graphics Spread Holiday Cheer
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’...
Promote “Flower Power” with New Graphics
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Members Save 10% on Crystal Media’s Live Facebook Training
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...