Excited employees, thrilled walk-in customers and grieving family members who get an unexpected pick-me-up. These are just a few of the benefits Stein Your Florist Co. has seen since impleme... Read more
Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In El Paso, Texas, Debbie’s Bloomers encourag... Read more
Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists provides members with social media graphics an... Read more
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop starts nearly every day with a winding line... Read more
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web banner ads — illustrate the Rutgers University... Read more
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according to a shop in Crystal Lake, Illinois. With... Read more
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now features an algorithmic feed that changes based... Read more
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then,... Read more
Having a hard time keeping up with Facebook? You’re not alone. That’s why the Society of American Florists partners with Crystal Vilkaitis, a retail social media expert and the o... Read more
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere. That approach may be effective, but it’s of... Read more
