Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you charge separately for them? Do you lure customers with an “anchor” product? How will your sales staff quote the prices of your Mother’s Day arrangements to callers?
Members of the Society of American Florists can get four easy-to-implement pricing strategies to increase their Mother’s Day sales and profits from a pro — in 20 minutes.
Mark Anderson, FloristWare founder and developer, studies pricing models and writes about them for Business.com. SAF members can watch Anderson’s WebBlast recording of “Mother’s Day Pricing for Profits” for free.
SAF’s WebBlast library also includes “Mother’s Day Mania” and “Mother’s Day Strategies for Buying & Marketing.” Members can watch them and other WebBlasts at safnow.org/webinars.