How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer an “anchor” product that draws in customers? How will your sales staff quote the price of your standard Mother’s Day arrangements to callers?
“Subtle tweaks to pricing can have big impact on profits,” said Mark Anderson, FloristWare founder and developer who studies pricing models and writes about them for Business.com. Anderson reviews those “subtle tweaks” during “Mother’s Day Pricing for Profits.” “I explain how to use advanced and easy-to-implement tactics that have been perfected by the biggest and most profitable companies,” Anderson said.
In just 30 minutes, you’ll learn how to use four proven tactics to boost profits:
- Anchor pricing
- Charm vs. Round Pricing
- Expressing Prices