J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
U.S. growers of flowers and foliage are receiving federal aid through the U.S. Department of Agriculture’s new Marketing Assistance for Specialty...
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in...
‘Tis the season for shoppers to be on the lookout for a deal — but be careful about running mega sales and employing budget-friendly lingo. Those...
Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information...
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...
The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop...
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining...
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount...
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is...
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, "just because"...
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member...
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they...