Floral Shop Accounting 101 Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices?...
If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t...
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers...
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the...
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email...
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those...
Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information...
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and...
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...