Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of Floral Management!)
“Millennials prefer smaller homes that maximize the space in a smart, functional way over huge houses,” said celebrity designer Bobby Berk to HomeAccentsToday.com.
Flowers and plants play into the trend — giving millennials a taste of the natural world even when space is tight (and doesn’t include a backyard). That’s one reason all retailers should have this age group on their radar, says Helen Miller, AIFD, CAFA, CF, who will present tips and tactics on how to woo millennials with small designs that make a big impact at the Society of American Florists’ 1-Day Profit Blast on Saturday, November 4 in Louisville, Kentucky, sponsored by the Bill Doran Company.
Miller, a floral designer and owner of Flowers & Such in Adrian, Michigan, leads design workshops and industry programs across the United States, including a presentation at the 2016 American Institute of Floral Designers Symposium. She is a creative consultant for several industry companies and a member of Teleflora’s and Syndicate Sales’ teams of Education Specialists. Miller is featured in Syndicate Sales’ educational videos and has designed for their photo shoots, and was a member of the floral décor team for the Presidential Inauguration of George W. Bush. Her floral designs have been featured in publications including Floral Management, Flowers & and The Knot.
At SAF’s 1-Day Profit Blast in Louisville, Miller will present “Tiny Houses, Big Design Opportunities.” The presentation is sponsored by Syndicate Sales and was presented this past summer at SAF’s 1-Day Profit Blast in St. Louis.
Miller will offer tips on how to break into the burgeoning millennial market. In her interactive design presentation, she will create chic décor for small spaces on the spot, show off leaf manipulation, talk about advancements in indoor gardening, and give the basics on how to set up a terrarium bar in a floral shop.
In addition to Miller’s presentation, SAF’s 1-Day Profit Blast in Louisville includes programs covering finances, customer service and social media:
- “Eventology: The Science of Profitable Events,” by Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates, Inc., and floral industry financial guru.
- “Build the Perfect Sales Script,” by Tim Huckabee, president of FloralStrategies, LLC, and whose mission it is to see florists thrive and prosper.
- “ABCs of Social Media Marketing,” by Crystal Vilkaitis, founder of the Social Edge and the go-to source for retail social media marketing.
During the day, participants have time to talk shop with other retailers and check out products in the Supplier Showcase.
Early registration ends October 26 and saves participants $60. Each additional registrant from the same company is only $99. For details and to sign up, visit safnow.org/1-day-profit-blast.