Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada gathered in Boston for the Society of Americ... Read more
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway to Boston, Massachusetts, where floral acco... Read more
According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy couples diving into the planning process right... Read more
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers fr... Read more
It’s the final, year-end push, and you’re trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can you keep the energy up in your... Read more
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing wr... Read more
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ l... Read more
Christmas is in 76 days — and Valentine’s Day arrives (rain, shine, snowstorms or otherwise) just 51 days later. So, retail florists could be forgiven if they decided to burrow in, keep thei... Read more
Does the idea of learning new skills make you feel a little uncomfortable? You’re not alone. In fact, a 2015 study from Chapman University found that new technology is the No. 2 fear f... Read more