Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their shops Saturday for the Society of American... Read more
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do you need a lifeline to navigate the challen... Read more
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was exactly why Amber Micciche valued attendi... Read more
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of losing customers and the business’s credi... Read more
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competitions. But y... Read more
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in the shop — and with customers. They picked u... Read more
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to capture that business? The labor market remains... Read more
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought, wouldn’t it be great to pull it all toget... Read more
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected of them and if they are meeting those expe... Read more
