According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy couples diving into the planning process right... Read more
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers fr... Read more
It’s the final, year-end push, and you’re trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can you keep the energy up in your... Read more
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing wr... Read more
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ l... Read more
Christmas is in 76 days — and Valentine’s Day arrives (rain, shine, snowstorms or otherwise) just 51 days later. So, retail florists could be forgiven if they decided to burrow in, keep thei... Read more
Does the idea of learning new skills make you feel a little uncomfortable? You’re not alone. In fact, a 2015 study from Chapman University found that new technology is the No. 2 fear f... Read more
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means it’s also time to train your staff in best p... Read more
Does your shop need financial help? Don’t ignore problems or shake them off because you’re more “creative” than “math-minded,” warns Derrick Myers, CPA, C... Read more